⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This bread targets health-conscious urban Indian consumers who want an everyday loaf free of maida, artificial additives, and added sugar. The ingredient list is genuinely clean by packaged-bread standards, and the naturally fermented sourdough process adds nutritional credibility. However, the addition of isolated wheat gluten as a separate ingredient — a protein isolate not typically used in home kitchens — technically pushes the product into NOVA 4 ultra-processed territory despite the otherwise wholesome profile. One important note: the primary nutrition panel appears to carry per-serving (60g) values mislabelled as per-100g; the raw label data shows the true per-100g figures (258 kcal, 7.86g protein, 11.19g fibre, 325mg sodium), and consumers and apps should use those for accurate comparison. With 11g fibre per 100g and zero added sugar, this is still a meaningfully better daily bread option than most commercial sliced loaves — just not the minimally processed product its branding implies.
