⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Health-conscious urban consumers seeking a lower-GI, higher-protein alternative to standard white bread will find this product nutritionally superior to most commercial breads — offering 13g protein and nearly 10g fibre per 100g, a certified low GI seal, zero added sugar, and no synthetic colours, emulsifiers, or palm oil. However, the inclusion of soy and pea protein isolates and cultured wheat flour (an industrial natural preservative) pushes it firmly into NOVA 4 ultra-processed territory, and the 'Low Fat' claim is flatly inconsistent with FSSAI's ≤3g/100g threshold for solid foods. The single most useful takeaway: this is a genuinely better bread for most adults, but it is still an ultra-processed product carrying meaningful wheat and soy allergen burden — not a minimally processed whole-grain loaf.
