⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Health-conscious urban consumers looking for a maida-free, artisan-style bread are the core buyers of this product. With just four recognisable ingredients — whole wheat flour, wheat gluten, olive oil, and iodised salt — the label is genuinely short, fibre content is meaningfully high at ~10g/100g, and added sugar is zero. The addition of isolated wheat gluten, however, pushes this beyond a simple minimally processed bread and is the single most important fact a curious consumer should know: while it boosts protein, vital wheat gluten is a protein isolate not used in home baking, which classifies this as ultra-processed under NOVA, and it makes the product entirely off-limits for anyone with coeliac disease or wheat allergy. Sodium at 341 mg/100g is moderate but worth watching across multiple servings. The 'naturally fermented' and 'sourdough' positioning is difficult to verify because no starter culture or lactobacillus appears in the declared ingredient list.
