Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
Caution · 1 ingredient shown
Caution1 of 3 ingredients
Coffee PowderCaution
Cleared 2▾
Whey Protein ConcentrateCleared
Stevia Leaf ExtractE960Cleared
Unknown
Why it’s on SafeShelf
Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.
02 — Claims audit
Every label claim, fact-checked.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
14/14
claims fully supported
“7 Critical Lab Tests Passed”true
EXTRA INFORMATION confirms 7 tests listed and all passed: Protein Test, Amino Acid Profile Test, Heavy Metals Test, Melamine Spiking Test, Microbial Contamination Test, Aflatoxins Test, and Pesticides Residues Test.
“24g Protein per 34g scoop”true
Nutrition data (per serving) confirms 24g protein per 34g scoop; corroborated by rawLabelData per-100g protein of 70.59g × 0.34 = ~24g.
“5g BCAA per 34g scoop”true
Amino acid profile shows totalBCAA of 16.79g per 100g. At 34g serving: 16.79 × 0.34 = ~5.71g BCAA. The claim of 5g is conservative and accurate; label also notes BCAAs are naturally occurring in WPC.
“93.3% Whey Protein Concentrate”true
Ingredient list explicitly states Whey Protein Concentrate at 93.3%.
“No Preservatives”true
All three listed ingredients (WPC, coffee powder, stevia leaf extract) are functional food components, not preservatives. No preservative additive is present.
“No Flavours & Colours”true
No flavouring or colouring additive appears in the ingredient list. Coffee powder is a whole food ingredient, not a declared flavouring.
“No Artificial Sweeteners”true
The only sweetener is stevia leaf extract (steviol glycosides, E960), which is derived from the Stevia rebaudiana plant and classified as a natural high-intensity sweetener by EFSA and JECFA.
“Complete protein with all essential amino acids”true
The amino acid profile in EXTRA INFORMATION lists all nine essential amino acids (leucine, isoleucine, valine, lysine, threonine, methionine, phenylalanine, tryptophan, histidine) with quantified values per 100g, confirming completeness.
“Natural sweetener with 0 calories (Stevia)”true
Stevia leaf extract is a natural plant-derived sweetener. At 0.1% of a 34g scoop (~0.034g), its caloric contribution is negligible and effectively zero.
“Real coffee instead of artificial or natural coffee flavours”true
Coffee Powder is listed as the second ingredient at 6.6% — a real whole-food ingredient, not a flavouring additive. No coffee flavouring is declared.
“No Added Sugar”true
rawLabelData confirms addedSugarsG = 0.0. The 1.55g sugars per serving are naturally occurring from whey and coffee.
“70.59% protein per scoop”true
rawLabelData nutritionPer100g shows protein at 70.59g per 100g, i.e., 70.59% protein by weight of the powder. This is consistent with WPC-70 grade concentrate.
“96.00 Calories from protein per scoop”true
calorieBreakdownPerScoop in EXTRA INFORMATION explicitly states caloriesFromProtein = 96.0 kcal. At 24g protein × 4 kcal/g = 96 kcal. Confirmed.
“Contains 130.50 Calories per 34g scoop”true
Nutrition data and calorieBreakdownPerScoop both confirm totalCalories = 130.5 kcal per 34g scoop.
03 — The fuller picture
Read the whole thing if a one-line verdict isn’t enough.
What’s in favour, and what’s working against it
In favour
Very high protein: 24g per 34g scoop (70.59g per 100g)
Complete essential amino acid profile confirmed by lab testing
Only three ingredients — exceptionally short, clean label
No added sugar, no preservatives, no artificial colours or flavours
Natural sweetener (stevia) only; no artificial sweeteners
Real coffee used as flavour source, not artificial flavouring
Working against
Contains stevia (E960 sweetener additive) → NOVA 4 ultra-processed
Caffeine from coffee powder: caution for pregnant women, children, and people with hypertension or cardiac conditions
Contains residual lactose from WPC; not suitable for lactose-intolerant individuals
No FSSAI licence number present on label — regulatory traceability gap
High protein load may be inappropriate for individuals with chronic kidney disease
Who should approach with care
Other — Individuals with cow's milk allergy must strictly avoid this product, as WPC contains major milk allergens including beta-lactoglobulin and alpha-lactalbumin.
Lactose Intolerance — WPC (especially lower-concentration grades) may contain residual lactose and could trigger gastrointestinal symptoms; the label itself warns this product is not suitable for lactose-intolerant individuals.
Kidney Disease — The high protein load from WPC can exacerbate kidney function decline in individuals with chronic kidney disease, who should restrict total dietary protein under medical supervision; coffee's oxalate and caffeine content adds further renal concern.
Phenylketonuria — WPC provides a complete amino acid profile including phenylalanine (2.43g per 100g); individuals with PKU must carefully manage total phenylalanine intake and should consult their metabolic dietitian before use.
Infants — This product is inappropriate for infants: WPC-derived products require formal EFSA authorisation for infant use, caffeine from coffee is unsuitable for infants due to immature metabolism, and stevia is not permitted in infant formula under GRAS conditions.
Children — EU Regulation 1169/2011 and EFSA identify children as a sensitive subgroup for caffeine; additionally, EFSA exposure modelling shows toddlers consuming stevia-sweetened products at maximum permitted levels may approach or exceed the ADI of 4 mg/kg bw/day.
Pregnancy — EFSA (2015) recommends pregnant women limit total caffeine from all sources to ≤200 mg/day due to foetal health risks; stevia use in pregnancy also lacks sufficient clinical data for unrestricted use.
Lactation — EFSA identifies breastfeeding women as a sensitive subgroup for caffeine, as caffeine transfers into breast milk and can affect the nursing infant.
Hypertension — Greater coffee intake has been associated with steeper age-related increases in blood pressure; additionally, steviol glycosides at pharmacological doses can interact with antihypertensive medications.
Heart Disease — Caffeine acutely raises heart rate and blood pressure; individuals with cardiac arrhythmias or ischaemic heart disease should seek medical advice before regular consumption of this caffeinated protein supplement.
Epilepsy — High caffeine doses may lower the seizure threshold in susceptible individuals with epilepsy; medical consultation is advised before regular use.
Diabetes — FSSAI has explicitly stated that non-sugar sweeteners including stevia are not recommended as a means of controlling blood glucose in individuals with diabetes, and some animal studies suggest potential glycaemic effects at high doses.
Ibs — Caffeine from coffee stimulates colonic motility and can exacerbate diarrhoea-predominant IBS; chlorogenic acids in coffee may also increase gastric acid secretion and gut irritation.
Migraine — Caffeine is a recognised dietary trigger for migraines in susceptible individuals, and abrupt withdrawal from habitual caffeine consumption can itself precipitate migraine attacks.
The full analysis
This product is aimed at fitness-conscious adults who want a clean-label protein supplement without artificial additives, flavours, or sweeteners. At 70.59g protein per 100g, it is a genuinely high-protein product with a complete essential amino acid profile verified by lab testing and a transparent batch-traceable QR system. The most useful thing a curious consumer should know is that while the ingredient list is impressively short and honest, the presence of stevia (E960) as a high-intensity sweetener additive technically pushes it into NOVA 4 ultra-processed territory—and the caffeine from real coffee powder means pregnant women, children, and people with hypertension or heart conditions should be mindful of their total daily caffeine intake from all sources.
Region
IN
Source
MANUAL
Analysis
v1
Independently researched
Whey Protein Concentrate Coffee Edition · Only What's Needed | whatsinit
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