⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Health-conscious urban consumers seeking a 'clean-label' alternative to mainstream ketchup are the core buyers here. The product's ingredient list is impressively short and recognisable — whole tomatoes, rock sugar, onion, organic vinegar, and a blend of culinary spices — with no E-numbers, artificial additives, or synthetic preservatives. The most important caveat is that mishri, at 14.10% of the recipe, is still essentially pure sucrose: the 'no refined sugar' claim is technically defensible (mishri is unrefined rock candy) but the free-sugar load is real and significant, particularly for people managing diabetes or watching sugar intake. Nutrition facts are absent from available data, which limits quantitative assessment.
