⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product is aimed at fitness-conscious Indian consumers who want a high-protein supplement without artificial colours, sweeteners, or flavourings — The Whole Truth's core brand promise. At ~25.8 g protein per 35 g serving (≈74% of calories from protein), it delivers genuinely impressive nutritional density, and the ingredient list is notably clean by supplement-industry standards: no maltodextrin, no sucralose, no proprietary blends. The addition of lecithin (emulsifier), bromelain (enzyme), and monk fruit extract (high-intensity sweetener) technically classifies it as NOVA 4 ultra-processed, which is the most important nuance a curious consumer should keep in mind — the label reads clean, but the processing tier reflects industrial fractionation of dairy and functional additive use that goes beyond home-kitchen cooking.
