Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
Cleared · 7 ingredients shown
Cleared7 of 7 ingredients
whey protein blend (lecithin)Cleared
whey protein isolateCleared
whey protein concentrateCleared
100% strawberry fruit (freeze dried)Cleared
whole milk powderCleared
monk fruitCleared
bromelainCleared
Unknown
02 — Claims audit
Every label claim, fact-checked.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
15/22
claims fully supported
“Cleanest Protein. Ever.”unverified
The product is free of artificial additives and has multiple certifications, but 'cleanest ever' is a subjective superlative with no defined standard and cannot be objectively verified.
“24g protein per scoop”true
Nutrition data shows 24.5g protein per 35g serving; EXTRA INFORMATION confirms proteinPerScoop as '24g'. Consistent and supported.
“5.2 g BCAA per serving”true
EXTRA INFORMATION states bcaaPerServing: '5.2g'. Amino acid profile confirms leucine 2.4g + isoleucine 1.5g + valine 1.3g = 5.2g per serving.
“9.8 g EAA per serving”true
EXTRA INFORMATION states eaaPerServing: '9.8g'. Supported by the amino acid profile provided on the label.
“No added flavours”true
No artificial or added flavour ingredients appear in the ingredient list; strawberry flavour comes from 15.3% freeze-dried strawberry fruit.
“No artificial sweeteners”true
The only sweetener is monk fruit extract, a natural high-intensity sweetener with no artificial origin. No aspartame, sucralose, acesulfame-K, or similar found.
“No preservatives”true
No preservative-category ingredients are listed in the formulation.
“No gums”true
No gum ingredients (e.g., xanthan, guar, acacia) are present in the ingredient list.
“No thickeners”true
No thickener-category ingredients are listed in the formulation.
“No anti-caking or anti-foaming agents”true
No anti-caking or anti-foaming agents appear in the ingredient list.
“No amino-spiking agents”true
No isolated free amino acids (e.g., taurine, glycine, creatine) used to artificially inflate protein readings are listed as ingredients; NABL Kjeldahl testing is noted.
“No heavy metal contamination”unverified
No heavy metal test report or certificate of analysis is provided in the available data; cannot be confirmed from label or EXTRA INFORMATION alone.
“No adulterants or doping agents of any kind whatsoever”unverified
Caveats explicitly state 'Contains no doping ingredients (as per WADA/NADA list)'; however, a comprehensive certificate of analysis ruling out adulterants is not provided in the available data.
“Freeze dried strawberries”true
Ingredient list confirms '100% strawberry fruit (freeze dried)' at 15.3%; EXTRA INFORMATION describes the freeze-drying process at -44°C in detail.
“Less than 1% bromelain”true
Ingredient list shows bromelain at 0.3%, which is less than 1%.
“Most easily digestible protein”unverified
Bromelain is described as aiding digestion, but no clinical study or comparative digestibility data is provided to substantiate 'most easily digestible' as a superlative.
“No bloating or gas”unverified
No clinical evidence or trial data is provided to support this outcome claim; bromelain may aid protein digestion but the absolute 'no bloating or gas' outcome is not clinically substantiated in the available data.
“Sourced from USA & Europe”true
EXTRA INFORMATION confirms wheyProteinSourceRegion: 'USA & Europe'.
“ISO, HACCP, GMP and US FDA certified facility”true
Certifications listed include 'ISO certified facility', 'HACCP certified facility', 'GMP certified facility', and 'US FDA certified facility'.
“Every batch tested for purity”unverified
Caveats state the protein 'has been tested with NABL accredited lab using the Kjeldahl method', but do not confirm batch-by-batch testing; 'every batch' is a stronger claim than the data supports.
“Trustified India's first and only 100% blind certification program”unverified
Certifications confirm 'Trustified 100% blind certification' is held. The claim of being 'India's first and only' such program cannot be verified from the available data.
“Contains no doping ingredients (as per WADA/NADA list)”true
This statement appears verbatim in the product caveats and is supported by the brand's certifications.
03 — The fuller picture
Read the whole thing if a one-line verdict isn’t enough.
What’s in favour, and what’s working against it
In favour
Very high protein: ~24g per 35g serving (~70% protein by weight)
Zero added sugar confirmed on label and nutrition panel
No artificial sweeteners — monk fruit is a natural sweetener
Real freeze-dried strawberries used, not artificial flavouring
No artificial colours, preservatives, gums, or thickeners
Multiple facility certifications: ISO, HACCP, GMP, US FDA, NABL tested
Working against
NOVA 4 ultra-processed: contains lecithin emulsifier (E322)
Whey protein sourced abroad (USA/Europe) but manufactured in India — supply chain not independently audited in available data
Who should approach with care
Other — Product contains cow's milk proteins (whey isolate, whey concentrate, whole milk powder) — individuals with confirmed cow's milk or dairy protein allergy must strictly avoid this product, as mandatory allergen labelling confirms milk is present.
Lactose Intolerance — Whole milk powder retains full lactose and WPC contains residual lactose; even though WPI is near-zero lactose, the combined formulation may trigger gastrointestinal symptoms in lactose-intolerant individuals.
Kidney Disease — The high protein content (~24g per serving) from whey isolate, concentrate, and whole milk powder imposes a significant renal nitrogen load and may accelerate decline in individuals with chronic kidney disease.
Liver Disease — Individuals with severe hepatic impairment may have reduced capacity to metabolize the high protein load from whey protein isolate supplementation and should seek clinical guidance before use.
Phenylketonuria — Whey protein isolate, concentrate, and whole milk powder all supply phenylalanine; individuals with PKU must carefully account for total phenylalanine intake under strict dietetic supervision.
Pregnancy — Bromelain's safety during pregnancy has not been established, and historical use as a uterine stimulant raises theoretical concern; the product label itself advises pregnant women to consult a healthcare professional.
Lactation — Bromelain's safety during breastfeeding has not been established per NCCIH/NIH; insufficient data exist to confirm safety during lactation.
Infants — Multiple ingredients (whey proteins, whole milk powder, monk fruit, bromelain) are either not assessed or explicitly excluded from unsupervised infant use under EFSA Regulation (EU) 2016/127 and FSSAI Infant Nutrition Regulations 2020.
Heart Disease — Bromelain's anticoagulant properties may potentiate bleeding risk in patients on warfarin or antiplatelet therapy; separately, saturated fat in whole milk powder warrants moderation for those with cardiovascular disease.
Ibs — Bromelain's proteolytic activity may worsen gastrointestinal symptoms in individuals with irritable bowel syndrome or peptic ulcers.
Ibd — Bromelain may aggravate existing gastrointestinal inflammation or mucosal irritation in individuals with inflammatory bowel disease.
The full analysis
This product is aimed at fitness-conscious Indian consumers seeking a 'clean label' protein supplement without artificial sweeteners, colours, or preservatives. It delivers ~24g protein per 35g serving from a predominantly whey isolate base, uses freeze-dried strawberries for flavour, and is sweetened solely with monk fruit. The primary flags are its NOVA 4 classification (driven by lecithin, an emulsifier) and its unsuitability for people with milk allergy, lactose intolerance, or kidney disease — the most useful takeaway for a curious consumer is that while it is genuinely free of common junk additives, it is still an ultra-processed supplement by NOVA standards, and the bromelain 'no bloating' claim remains clinically unverified.
FSSAI licence
11523998000637
Manufacturer
Fitshit Health Solutions Pvt Ltd
Region
IN
Source
MANUAL
Analysis
v1
Independently researched
Strawberry Shake Whey Protein Isolate + Concentrate · The Whole Truth | whatsinit
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