⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
The Whole Truth Lemon Cranberry Protein Bar is aimed at health-conscious urban Indian consumers seeking a cleaner alternative to conventional protein bars. Its ingredient list is genuinely short and largely recognisable, with no artificial colours, sweeteners, or preservatives—a real differentiator in the category. That said, the bar is technically ultra-processed (NOVA 4) because it contains whey protein concentrate (an industrial dairy isolate) and lecithin (an emulsifier, E322), ingredients absent from home kitchens. The 12.9 g of sugar per 100 g comes entirely from whole-food sources (dates, raisins, cranberries), and added sugar is zero—so the 'No Added Sugar' claim is legitimate, but portion-sensitive groups like people with diabetes should note the substantial natural fructose load. The single most useful takeaway: this is one of the cleaner protein bars on the Indian market, but the whey concentrate and lecithin mean it is still a processed product, not a whole-food snack.
