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The Whole Truth

The Whole Truth Double Cocoa Protein Bar

Name: The Whole Truth Double Cocoa Protein Bar
Brand: The Whole Truth

Use in moderation SafeShelf · review pending

NOVA 4no added sugargluten freeno preservativesno artificial sweetenersno artificial colourslactose-freepregnancy-safediabetic-safegluten-freeenjoy in moderation

Serving

52 g

Pack

52 g

Ingredients

Barcode

8908013479092

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 6 ingredients

cashewsCaution

Cleared 5▾

datesCleared

whey protein concentrate (instantised with lecithin)Cleared

almondsCleared

cocoa powderCleared

cocoa butterCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

7/12

claims fully supported

“No added sugar”true

Nutrition panel declares 0.0g added sugars; all 10.3g/100g sugar is naturally occurring from dates and trace dairy lactose in whey protein concentrate.

“No preservatives”true

No preservative-category ingredient is present in the full ingredient dossier.

“No artificial sweeteners”true

Ingredient list contains no artificial or bulk sweeteners of any kind.

“No sugar alcohols”true

No sugar alcohols (erythritol, maltitol, sorbitol, xylitol, etc.) appear in the ingredient list.

“No added flavour or colour”true

Cocoa powder and cocoa butter are the only flavouring/colouring agents and both are whole/natural food ingredients; no synthetic flavours or colours are present.

“No false claims”unverified

This is a meta-claim about the brand's own honesty; no independent audit data is available to verify or refute it across all past and present communications.

“No half-truths”unverified

Meta-claim; cannot be independently verified from available product data.

“No hidden marks either”unverified

Refers to undisclosed certifications or symbols; cannot be fully verified from available data.

“Gluten Free”true

A gluten-free symbol is present on the pack and the FSSAI-registered certifications list confirms this. No gluten-containing ingredient is present.

“13g protein bar”misleading

Nutrition data is declared per 100g at 13.3g protein. Per bar (52g serving), calculated protein is approximately 6.9g—not 13g. The 'per 100g' figure has been appropriated as a 'per bar' claim, which materially overstates the protein a consumer actually receives from one bar.

“All the sugar is from raw, whole dates. No hidden substitutes. We swear!”true

Dates (27%) are the only sweetening ingredient; added sugars are declared 0.0g; no sugar syrups, concentrates, or alcohol sugars are present. Trace lactose from whey protein concentrate is not a sweetener substitute. The claim is substantiated by the ingredient list.

“Bestseller”unverified

No sales rank data, retailer certification, or independent market data is available to verify this claim.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Zero added sugar; all sweetness from whole dates
No artificial sweeteners, colours, or preservatives
No trans fat declared
Certified gluten free (symbol on pack)
Good dietary fibre: 2.3g per bar (4.4g/100g)
Short, recognisable six-ingredient list

Working against

NOVA 4 ultra-processed due to emulsifier (lecithin E322)
'13g protein bar' claim misleads—bar delivers ~6.9g protein per serve
10.3g/100g sugar (all from dates) still meaningful for blood-sugar-sensitive groups
Contains tree nuts (cashews, almonds)—major allergens
Moderate saturated fat: 1.8g per bar from cocoa butter
Cocoa powder contributes caffeine and theobromine—relevant for pregnancy and children

Who should approach with care

Nut Allergy — Cashews and almonds are both explicitly declared major tree-nut allergens under EU Regulation 1169/2011 and US FALCPA; ingestion in sensitised individuals can cause life-threatening anaphylaxis.

Infants — Cocoa powder contains methylxanthines (caffeine, theobromine) that infants cannot metabolise; whole nuts pose choking hazard; whey protein concentrate suitability for infants requires individual medical assessment per EFSA Regulation (EU) 2016/127.

Pregnancy — Cocoa powder contributes caffeine and theobromine that cross the placenta; WHO recommends limiting total daily caffeine intake to under 200mg during pregnancy.

Lactation — Caffeine and theobromine from cocoa powder are secreted into breast milk and may cause irritability or sleep disturbances in nursing infants.

Children — Cocoa powder's caffeine, theobromine, and cadmium content are of heightened concern in children at higher percentile intakes per JECFA (WHO, 2022); whole nuts also require age-appropriate supervision.

Diabetes — Dates contribute over 70% natural sugars (glucose and fructose); though dates have a relatively low glycaemic index, total natural sugar per bar (~5.4g) still requires portion awareness and blood glucose monitoring.

Kidney Disease — Cashews, almonds, cocoa powder, and dates are all relatively high in oxalates and/or potassium and phosphorus, collectively placing additional metabolic burden on compromised kidneys.

Lactose Intolerance — Whey protein concentrate (especially lower-concentration WPC) may contain residual lactose sufficient to trigger gastrointestinal symptoms in lactose-intolerant individuals.

Ibs — Dates are high in fructose and FODMAPs, and cocoa powder's caffeine and theobromine stimulate GI motility, both of which may exacerbate bloating, cramping, or urgency in individuals with IBS.

Heart Disease — Cocoa butter's palmitic acid content can raise LDL cholesterol, and cocoa powder's caffeine and theobromine can increase heart rate and blood pressure; individuals with established cardiovascular disease should seek medical guidance before regular consumption.

Migraine — Cocoa powder contains phenylethylamine and caffeine, both recognised dietary migraine triggers in susceptible individuals.

Phenylketonuria — Whey protein concentrate provides a complete amino acid profile including phenylalanine; individuals with PKU must carefully account for phenylalanine load from all protein sources and consult their metabolic dietitian.

The full analysis

Marketed to health-conscious snackers and fitness enthusiasts, this bar stands out for its unusually short, recognisable ingredient list and total absence of added sugar, artificial sweeteners, colours, or preservatives—rare in the Indian protein-bar category. All sweetness comes from whole dates, which is verifiable and honest. The key caveats: the 'whey protein concentrate instantised with lecithin' means it is technically ultra-processed (NOVA 4) by the presence of an emulsifier additive, and the '13g protein bar' front-of-pack claim is misleading because the bar weighs 52g and—at 13.3g protein per 100g—delivers roughly 6.9g of protein per bar, not 13g. Tree-nut and dairy allergy holders must also be vigilant.

FSSAI licence

11523998000637

Manufacturer

Fitshit Health Solutions Pvt. Ltd.

Region

Source

MANUAL

Analysis

Independently researched