⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This bar targets health-conscious snackers and gym-goers who want a protein boost without the long ingredient lists common in most commercial bars. Its ingredient list is genuinely short and free of artificial sweeteners, colours, preservatives, and added sugar, and the 14.3g protein per serving is meaningful. The naturally occurring sugars (11.7g per 100g, entirely from dates) are real but undisclosed upfront in a way that could surprise some buyers—though the label does caveat this. The one significant structural flag is NOVA 4 classification: whey protein concentrate is a dairy protein isolate not found in home kitchens, and lecithin (used to instantise the whey) is an emulsifier, both of which technically push the product into ultra-processed territory even if the overall formulation is far cleaner than most bars in this category. Tree-nut allergy sufferers and caffeine-sensitive groups should check carefully before consuming.
