⌕ ZoomPhoto from the brand's official website
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This bar is aimed at health-conscious urban consumers who want a protein-rich snack without artificial ingredients, and it genuinely delivers on that promise: no added sugars, no preservatives, no artificial colors or flavors, and a certified gluten-free status. However, it earns NOVA 4 classification because whey protein concentrate is a dairy isolate and is instantised with lecithin (an emulsifier), both of which are industrial processing markers absent from any home kitchen. The product's saturated fat footprint is also notable—32.6% of the daily RDA from a single 52g bar, driven by coconut oil and desiccated coconut—so the brand's 'all good fats' tagline oversimplifies the science. The most useful takeaway: this is one of the cleanest-label bars available in India, but it is still an ultra-processed product with a meaningful saturated fat load that people with cardiovascular concerns should not overlook.
