⌕ ZoomPhoto from the brand's official website
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This bar is popular among fitness-conscious urban Indians looking for a high-protein, whole-food snack free from artificial additives. Its ingredient list is impressively short and mostly recognisable — real nuts, dates, millets, and cocoa — and the brand's transparency-first philosophy is broadly upheld: zero added sugar, no preservatives, no artificial colours, flavours, or sweeteners, and a genuine Gluten Free certification. The one nuance worth flagging is that the whey protein concentrate is 'instantised with lecithin' (an emulsifier), meaning the product isn't entirely additive-free as the 'that's all' claim implies, pushing it into NOVA 4. The 13g of sugar per serving is entirely from dates and natural fruit, and sodium is negligible; the most useful single thing a consumer should know is that this is one of the cleaner protein bars on the Indian market, but it still qualifies as ultra-processed due to the industrial whey-plus-emulsifier inclusion.
