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This product is a popular gifting and festive sweet bought by consumers seeking a branded, ready-to-eat Indian mithai experience. Despite the evocative 'Nagpuri Orange' name, orange pulp constitutes only 2% of the formula — the vivid colour comes from two synthetic azo dyes, Sunset Yellow (E110) and Carmoisine (E122), both of which carry EU-mandated hyperactivity warnings for children and one of which (Carmoisine) is banned in several countries. Added sugar accounts for 54g per 100g and 27% of the daily added-sugar RDA in a single 25g serving, making this a treat best enjoyed occasionally and in very small portions by most adults, and one that children, diabetics, and anyone sensitive to azo dyes should approach with particular care.