⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Parents drawn by the 'healthy' and 'kids-safe' positioning will find a genuinely high-fibre, palm-oil-free snack with a creditable ingredient base — but the picture is more mixed than the front-of-pack implies. The product qualifies as ultra-processed (NOVA 4) because it contains nature identical flavours, pea protein isolate, and a natural colour/antioxidant additive system. Sodium sits at 595 mg/100 g (208 mg per serving), which is meaningful for young children, and several child-facing marketing claims do not survive scrutiny: the '26% of child's daily protein need' figure contradicts the label's own RDA table (which shows 17% per serving for 7–9 year olds), and 'No Preservatives' is undercut by the rosemary extract antioxidant. The single most useful thing a curious consumer should know is that this is a better-than-average chip with real nutritional upsides (high fibre, no palm oil, no artificial colours) but it is still an ultra-processed snack with elevated sodium and several ingredient-level cautions for the very children it is marketed to.