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Troovy's Tangy Tomato Puffs appeal to health-conscious parents seeking a baked, fried-free snack with a better protein story than conventional chips. The multigrain base—jowar, ragi, chickpea, moong—genuinely contributes fibre, micronutrients, and plant protein, and there are no artificial preservatives or colours in the ingredient list. However, the product qualifies as NOVA 4 ultra-processed because soya protein isolate and corn starch are industrial ingredients absent from home kitchens. The 'High Protein' and 'Naturally High in Protein' claims are unsupported: 15 g per 100 g represents only ~14.6% of energy from protein, below the FSSAI threshold of 20% required for a 'high protein' declaration. Sodium at 490 mg/100 g (196 mg per 40 g serving) is moderate but adds up quickly for children. The single most useful thing a curious consumer should know: the protein story is real but overstated—this is a decent multigrain snack, not a protein supplement.
