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Troovy

The Healthy Protein Pancake - Chocolate

Name: The Healthy Protein Pancake - Chocolate
Brand: Troovy

Use in moderation Not on SafeShelf

NOVA 4no refined sugarno preservativesmulti-millethigh sodiumultra-processedhigh fibrelactose-freepregnancy-safenut-freediabetic-safegluten-freeenjoy in moderation

Serving

70 g

Pack

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Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 2 ingredients shown

Caution2 of 8 ingredients

KhaandCaution

Jaggery PowderCaution

Cleared 6▾

Millets (Jowar, Bajra, Ragi)Cleared

Cocoa PowderCleared

Milk SolidsCleared

Iodised SaltCleared

Raising Agent (Baking Soda)Cleared

Added Nature Identical Flavors (Chocolate)Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

4/11

claims fully supported

“Protein from Millets”true

Millets (jowar, bajra, ragi) are listed as 30% of the product and are a primary ingredient; they do contribute protein, though milk solids also contribute.

“No Refined Sugar”true

Sweeteners used are khaand (unrefined cane sugar) and jaggery powder, both explicitly unrefined. No refined white sugar is listed.

“No Preservatives”true

No preservative-category ingredients appear in the ingredient list; baking soda is a leavening agent, not a preservative.

“All Good Ingredients”misleading

The product contains nature-identical chocolate flavouring (synthetically derived), 21g/100g added sugars, and 940 mg/100g sodium — ingredient-level concerns that contradict an unqualified 'all good' assertion.

“Multi Millet Breakfast”true

Three millets — jowar, bajra, and ragi — are confirmed in the ingredient list at a combined 30%.

“Naturally High in Protein & Fibre”misleading

Protein provides ~13.7% of calories (54 kcal from protein ÷ 393 kcal), below FSSAI's 'high protein' threshold of ≥20% of energy. Fibre at 6.7g/100g is notable but partly attributable to millet anti-nutritional fractions. The word 'naturally' also sits uncomfortably alongside synthetic nature-identical flavouring.

“41% of Child's Daily Protein Need”misleading

Per 70g serving, the product delivers ~9.45g protein. The on-label RDA table for 7–9 year olds (ICMR-2020) itself shows protein at only 16% RDA per serve — directly contradicting the 41% headline claim. The 41% figure is not reconcilable with the label's own RDA table for any clearly stated age group, suggesting it may refer to a much younger/lighter child or a non-standard reference value not disclosed on-pack.

“Safe for Kids”misleading

One 70g serving delivers 658 mg sodium (33% of adult RDA, proportionally higher for children), ~14.7g added sugar (29% of adult added-sugar RDA), caffeine and theobromine from cocoa, and nature-identical flavouring flagged by EFSA for elevated child exposure. These factors collectively make this claim misleading for a product primarily targeting children.

“Too good to be true”unverified

This appears to be a rhetorical marketing tagline rather than a factual product claim; no objective criterion can be applied.

“Fibre equivalent to approx. 3 bowls of oats”unverified

Per 70g serving, this product provides ~4.69g fibre. Three bowls of dry rolled oats (~120g total) would provide approximately 10–12g fibre; three bowls of cooked oats (~450g) would provide ~5–6g fibre. The comparison is plausible only for cooked oats with small serving sizes, but 'bowl of oats' is undefined on-pack, making the comparison unverifiable and potentially exaggerated.

“Protein equivalent to approx. 4 bowls of cooked dal”misleading

Per 70g serving, the product provides ~9.45g protein. Four standard bowls (~720g) of cooked dal typically provide 20–30g protein depending on the legume and preparation — significantly more than 9.45g. Even with very small bowl sizes, the equivalence is hard to support and appears to overstate relative protein content.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No refined sugar — sweetened with unrefined khaand and jaggery
No artificial preservatives in ingredient list
Contains three whole-grain millets (jowar, bajra, ragi)
Decent dietary fibre at 6.7g per 100g (4.7g per serving)
Zero trans fat confirmed on label
Vegetarian product, India-manufactured

Working against

Very high sodium: 658 mg per 70g serving (33% adult RDA)
High added sugar: 21g per 100g (14.7g per serving, 29% adult added-sugar RDA)
Ultra-processed (NOVA 4): contains nature-identical synthetic flavouring
Protein at 13.7% of calories does not meet FSSAI 'high protein' threshold (≥20%)
Cocoa provides caffeine and theobromine — a concern for young children
Anti-nutritional factors (phytates, tannins) in millets may reduce mineral bioavailability

Who should approach with care

Infants — Contains cocoa powder with caffeine and theobromine (metabolically unsafe for infants), iodised salt (added salt contraindicated for immature renal function), and unrefined sugars — multiple ingredients are flagged as avoid for this age group.

Children — High sodium per serving (658 mg, 33% adult RDA), significant added sugar load (14.7g per serving), cocoa-derived caffeine/theobromine, and millet antinutrients (phytates, tannins) reducing mineral bioavailability collectively warrant moderated use in children despite the product's 'Safe for Kids' marketing.

Hypertension — Sodium at 940 mg/100g (658 mg per serving) from iodised salt and sodium bicarbonate is a direct risk factor for elevated blood pressure, and khaand's sucrose contributes additional cardiovascular metabolic load.

Diabetes — Khaand and jaggery powder together account for 21g/100g added sugar (primarily sucrose), which raises postprandial blood glucose directly; the product is not appropriate for uncontrolled diabetes.

Heart Disease — Very high sodium (658 mg/serving), caffeine and theobromine from cocoa powder, and high free-sugar content from khaand/jaggery all compound cardiovascular risk; consumption should be guided by a clinician.

Kidney Disease — High sodium (940 mg/100g) from salt and sodium bicarbonate, combined with phosphorus and potassium from milk solids and cocoa's high oxalate content, place significant renal excretion burden on already compromised kidneys.

Pregnancy — Cocoa powder contributes caffeine and theobromine (WHO advises limiting total caffeine in pregnancy), iodised salt requires clinician-guided iodine management, and the nature-identical flavouring has not been fully evaluated for reproductive toxicity at elevated exposures.

Lactation — Caffeine and theobromine from cocoa powder transfer into breast milk and may cause irritability or sleep disturbances in nursing infants; nature-identical flavouring volatiles may also transfer into milk.

Lactose Intolerance — Milk solids contain lactose; individuals with lactose intolerance may experience bloating, diarrhoea, and abdominal cramps.

Ibs — High-fibre millet base, sucrose from khaand/jaggery (osmotic and fermentation effects), cocoa caffeine/theobromine stimulating GI motility, and synthetic chocolate flavouring compounds can collectively exacerbate IBS symptoms.

Gout — Both khaand and jaggery release fructose on hydrolysis of sucrose, which promotes uric acid synthesis and may trigger or worsen gout flares with regular consumption.

Migraine — Cocoa powder contains phenylethylamine and caffeine (recognized dietary migraine triggers), and nature-identical chocolate flavouring may contain phenylethylamine analogs and aldehyde compounds that are additional migraine triggers.

Thyroid Disease — Iodised salt can precipitate iodine-induced thyrotoxicosis or worsen autoimmune thyroid conditions such as Hashimoto's or Graves' disease; individuals with existing thyroid disorders should seek medical guidance.

Phenylketonuria — Milk solids contain casein and whey, both rich sources of phenylalanine, which must be carefully accounted for within a strictly controlled low-phenylalanine diet.

Gluten Intolerance — While millets are inherently gluten-free, cross-contamination with gluten-containing grains during shared milling or processing is a documented practical risk; no certified gluten-free claim is present on this product.

The full analysis

This product targets parents seeking a 'healthy' breakfast option for children, riding on the millet superfood trend and protein-forward marketing. While the millet base (jowar, bajra, ragi) and absence of refined sugar are genuine positives, the product carries a strikingly high sodium load — 940 mg per 100g, translating to 658 mg per 70g serving, which is 33% of an adult's daily sodium RDA in a single children's breakfast serving. Added sugars from khaand and jaggery together account for 21g per 100g (14.7g per serving), and the inclusion of nature-identical chocolate flavouring pushes this into the ultra-processed (NOVA 4) category. The single most useful thing a consumer should know: the 'Safe for Kids' and 'Healthy' framing is undercut by the very high sodium content and substantial added sugar load, both of which are particularly concerning for the children this product explicitly targets.

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Analysis

Independently researched