⌕ ZoomPhoto from the brand's official website
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This product targets parents seeking a 'healthy' breakfast option for children, riding on the millet superfood trend and protein-forward marketing. While the millet base (jowar, bajra, ragi) and absence of refined sugar are genuine positives, the product carries a strikingly high sodium load — 940 mg per 100g, translating to 658 mg per 70g serving, which is 33% of an adult's daily sodium RDA in a single children's breakfast serving. Added sugars from khaand and jaggery together account for 21g per 100g (14.7g per serving), and the inclusion of nature-identical chocolate flavouring pushes this into the ultra-processed (NOVA 4) category. The single most useful thing a consumer should know: the 'Safe for Kids' and 'Healthy' framing is undercut by the very high sodium content and substantial added sugar load, both of which are particularly concerning for the children this product explicitly targets.