⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This snack is positioned as a 'healthy' alternative to conventional chips, and it genuinely excels in dietary fibre (14.6 g/100 g — among the highest for any packaged snack) and carries zero added sugar and zero trans fat. However, the inclusion of nature-identical (synthetic) flavours, soy protein isolate, yeast extract, and cheese powder firmly places it in the ultra-processed NOVA 4 category, undermining the 'all natural' positioning. Sodium at 595 mg/100 g (translating to ~357 mg per 60 g serve) is moderate but meaningful across a full pack. The most useful takeaway: this is a fibre-rich snack with genuinely clean macros, but the 'All Natural' claim is directly contradicted by synthetic flavouring agents, and the protein level does not meet the FSSAI threshold for a 'high protein' food.