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Troovy

The Healthy Choco Cereal

Name: The Healthy Choco Cereal
Brand: Troovy

Use in moderation Not on SafeShelf

NOVA 4no refined sugarno maidano trans fatno artificial coloursmultimilletno cholesterollactose-freepregnancy-safenut-freediabetic-safeenjoy in moderation

Serving

40 g

Pack

240 g

Ingredients

Barcode

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Buy on troovyfoods.com

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 2 ingredients shown

Caution2 of 8 ingredients

Millets, Dals, & Cereals (Jowar, Rice, Quinoa, Chana dal, Moong dal)Caution

JaggeryCaution

Cleared 6▾

ChickpeaCleared

Cocoa solidsCleared

Malt extractCleared

Rice bran oilCleared

Natural or Nature identical flavour (Chocolate & Vanilla)Cleared

Rosemary extractE 392Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

6/12

claims fully supported

“High Protein”misleading

Per 40g serving the cereal alone delivers 4.8g protein (~13% of energy), which does not meet a 'high protein' threshold. The label caveat confirms the protein figure is calculated with 150 ml of milk added; the RDA table shows 9% adult protein RDA for the cereal-only serving.

“No Refined Sugar”true

No refined/white sugar appears in the ingredient list; jaggery is confirmed as the sole added sugar source by the product caveat. TRUE.

“No Maida”true

The ingredient list contains no refined wheat flour (maida). All grain components are whole millets, pseudocereals, pulses, or rice. TRUE.

“43% of Child's Daily Protein Need”true

The RDA table for 7–9 year olds with 150 ml milk shows protein at 43% per ICMR-2020. The caveat explicitly states the protein claim is calculated with milk included. TRUE as stated.

“All Natural Ingredients”false

The product contains 'Nature or Nature Identical Flavour (Chocolate & Vanilla)' — nature-identical flavourings are chemically synthesised compounds (e.g. vanillin, pyrazines, ethyl vanillin), not derived from natural sources, and cannot be legitimately described as natural.

“Multimillet High Protein Jaggery Cereal”misleading

Multiple millets/grains are present and jaggery is the sweetener. 'High protein' is contingent on adding 150 ml of milk per label caveat; the cereal alone per serving provides ~4.8g protein. The descriptor is partially accurate but the 'high protein' component is misleading in isolation.

“High in Protein & Vitamin D3”misleading

Protein is only 'high' when milk is included (see above). Vitamin D3 per 40g serving is ~0.92 µg = 5% adult RDA; FSSAI 'source of' threshold typically requires ≥15% RDA. Neither nutrient qualifies as 'high in' for the cereal-only serving.

“Iron, Calcium & Vitamin D3”true

Iron 3.8 mg/100g (1.52 mg per serving, 8–10% RDA), calcium 158 mg/100g (63 mg per serving, 6–10% RDA), vitamin D3 2.3 µg/100g (0.92 µg per serving, 5–15% RDA depending on age group) — all three nutrients are present and confirmed by the RDA tables.

“Safe for Kids”misleading

Listed as a certification on pack. However, malt extract introduces barley gluten making it unsafe for children with coeliac disease; cocoa solids at 4.5% contribute cadmium and theobromine exposure flagged by EFSA for children; rice is a dietary arsenic source relevant to growing children. The claim is overly broad without these qualifications.

“Too good to be true?”unverified

Brand rhetorical tagline; not a verifiable factual claim.

“No Trans Fat”true

Nutrition data confirms trans fat = 0.0g per 100g.

“No Cholesterol”true

Nutrition data confirms cholesterol = 0 mg. All ingredients are plant-derived; no animal-derived fat sources are present.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

68% whole millets, legumes and cereals as primary ingredient base
No refined sugar; jaggery used as sole added sweetener
No maida (refined wheat flour) in formulation
Zero trans fat confirmed by nutrition data
Zero cholesterol; low saturated fat (0.4g/100g)
Provides iron (3.8 mg/100g), calcium (158 mg/100g) and vitamin D3 (2.3 µg/100g)

Working against

Contains nature-identical (synthetic) chocolate and vanilla flavourings — not truly 'all natural'
Malt extract derived from barley introduces gluten — not gluten-free
High total sugar: 27.6g/100g (added sugar 20g/100g) despite jaggery sourcing
Cocoa solids carry cadmium and theobromine concerns particularly relevant for children
'High protein' headline applies only when 150 ml of milk is added, not the cereal alone
Rice ingredient is a dietary source of inorganic arsenic, relevant for regular child consumption

Who should approach with care

Infants — Cocoa solids are explicitly not appropriate for infants (theobromine, caffeine, and cadmium exposure; not permitted in infant foods under FSSAI/FDA), malt extract is unsuitable for early infancy, and rice contributes disproportionately high inorganic arsenic exposure relative to infant body weight.

Gluten Intolerance — Malt extract is derived from barley, a gluten-containing grain, and must be strictly avoided by individuals with coeliac disease or non-coeliac gluten sensitivity, as even trace amounts can trigger intestinal mucosal damage.

Sulfite Sensitivity — Light-coloured jaggery is commonly manufactured using sulphur dioxide (SO2) as a clarificant; individuals with sulphite sensitivity or sulphite-triggered asthma should avoid this product unless the jaggery is confirmed to be non-SO2-treated.

Children — Cocoa solids at 4.5% contribute cadmium and theobromine exposure specifically flagged for children by EFSA; rice is a dietary inorganic arsenic source, and nature-identical flavourings involve proportionally higher body-weight exposure in children.

Pregnancy — Cocoa solids contribute caffeine and theobromine that cross the placenta; rosemary extract has traditional contraindications at high doses; and not all nature-identical flavouring constituents have been fully evaluated for reproductive toxicity.

Lactation — Volatile nature-identical flavouring compounds can transfer into breast milk, and their safety at elevated intake levels during lactation has not been specifically characterised.

Diabetes — Jaggery is predominantly sucrose and raises blood glucose comparably to refined sugar; malt extract is high in rapidly absorbed maltose; and rice carries a high glycaemic index — the combined glycaemic load warrants careful monitoring by individuals with diabetes.

Kidney Disease — Multiple ingredients — chickpea, chana dal, moong dal, quinoa, and rice — are relatively rich in phosphorus, potassium, and/or purines; individuals with chronic kidney disease on mineral or protein restriction should seek dietitian guidance before regular consumption.

Heart Disease — High added-sugar content from jaggery (20g/100g) contributes to cardiovascular risk; theobromine and caffeine in cocoa solids may affect heart rate and blood pressure in individuals with pre-existing cardiac arrhythmias or hypertension.

Ibs — Multiple high-FODMAP ingredients — chickpea, chana dal, moong dal, malt extract, and jaggery — along with cocoa stimulants and nature-identical flavourings may collectively exacerbate bloating, gas, and altered bowel habits in individuals with irritable bowel syndrome.

Ibd — High dietary fibre and fermentable oligosaccharides from multiple legume ingredients (chana dal, moong dal) combined with malt extract's fermentable carbohydrates may aggravate gastrointestinal symptoms during active inflammatory bowel disease flares.

Gout — Quinoa, chana dal, moong dal, and chickpea all contain moderate purines, and the fructose component of jaggery's sucrose can elevate serum uric acid — the cumulative purine and fructose load warrants moderation in individuals with gout or hyperuricaemia.

Migraine — Cocoa solids, nature-identical chocolate flavouring (phenylethylamine analogs, pyrazines, aldehydes), and nature-identical vanillin are all recognised dietary migraine triggers in susceptible individuals.

Epilepsy — Rosemary extract contains camphor-related constituents that at concentrated doses may lower the seizure threshold; food-additive-level exposure is low risk but persons with epilepsy should be aware.

The full analysis

This product is aimed at parents seeking a 'clean' breakfast cereal for children, positioned on whole-grain millets, legumes and jaggery instead of refined sugar or maida. The overall nutrition foundation is genuinely better than most commercial children's cereals — real legumes and millets dominate at 68%, no refined sugar, no trans fat, no artificial colours — but the picture is not without caveats: nature-identical (synthetically manufactured) chocolate and vanilla flavourings mean the 'all natural' claim is inaccurate, malt extract introduces barley gluten making this product unsuitable for any child with coeliac disease or gluten sensitivity, cocoa solids at 4.5% carry cadmium and theobromine concerns specifically flagged for children and infants, and the headline 'high protein' figure only holds when 150 ml of milk is added and counted. The single most useful fact: this is a meaningfully better-than-average children's cereal built on real food ingredients, but the 'all natural' and standalone 'high protein' claims are misleading, and children with gluten sensitivity must avoid it.

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MANUAL

Analysis

Independently researched