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This product is exactly what it says on the tin: 100% teff grain flour with no additives, preservatives, or processing aids. It appeals to health-conscious consumers seeking gluten-free, high-fibre alternatives to refined wheat flour, and to those exploring ancient or heritage grains. The most useful thing a curious consumer should know is that the nutrition panel on the main label appears to report per-45g-serving values labelled as per-100g—the rawLabelData (354 kcal, 12.26g protein, 8.97g fibre per 100g) aligns far better with published teff flour nutrition, suggesting a likely OCR or data-entry error that inflates health perceptions at face value but does not change the product's genuinely strong nutrient profile. A single-ingredient ancient grain flour, it is minimally processed and free of any concerning additives.