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This product targets fitness-conscious Indian consumers seeking a plant-based protein powder with a festive Thandai twist. At a headline claim of 27 g protein per scoop, it competes squarely with whey alternatives, but a significant data anomaly is worth flagging: the NUTRITION panel is headed 'per 100g' yet shows only 27.4 g protein per 100 g, whereas the RDA table (50.7% of ~54 g ICMR target) and the front-label figure both point to 27 g per 37 g serving—suggesting the per-100 g values may actually be per-serving figures (likely an OCR or data-entry error); consumers should verify on the physical label. The ingredient list is clean—no artificial colours, flavours, or synthetic preservatives—but the presence of MCT oil (an industrially extracted ingredient) and monk fruit juice concentrate (a commercial sweetener) push the product into ultra-processed NOVA 4 territory. The most critical practical concern is allergenicity: the product contains peanut protein plus three tree nuts (cashew, almond, pistachio), yet the scanned allergen field on the label appears blank, which is a serious labelling gap under FSSAI Food Safety and Standards (Labelling and Display) Regulations.