⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Gym-goers and health-conscious snackers looking for a protein bar without added sugar are the core buyers of this product. While it uses pearl millet and peanut protein as functional ingredients and genuinely contains no added sugar (maltitol replaces it), the bar is firmly ultra-processed — it contains synthetic flavouring, sulphite ammonia caramel colour (E150d), an artificial sweetener (maltitol, E965i), and an emulsifier (soy lecithin, E322i). The most important thing a consumer should know is that the protein content claim (10 g per 40 g serve) appears inconsistent with the as-recorded nutrition panel (which shows 10 g per 100 g, implying only 4 g per 40 g serving), and this discrepancy — likely an OCR or transcription error — should be clarified before purchase by anyone buying this bar specifically for its protein content.