⌕ ZoomPhoto from the brand's official website
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These chips appeal to health-conscious Indian snackers looking for a lighter alternative to regular fried chips, and to observant consumers who keep fasts (vrat) and need rock-salt-compatible snacks. The product's strongest positives are its short, recognisable ingredient list, absence of artificial colours and flavours, and a genuinely lower fat content (~22 g fat/100 g vs. ~35–40 g in regular fried chips). However, the product qualifies as NOVA 4 ultra-processed because of the industrial acidity regulator citric acid (E330), and the use of refined palmolein oil raises concerns about process contaminants (GE, 3-MCPD) flagged by EFSA as genotoxic and carcinogenic respectively. There is also a notable discrepancy between the nutrition data filed in the intake form (150 kcal/100 g, 7 g fat/100 g, 165 mg sodium/100 g) and the values printed on the physical label per the rawLabelData (490 kcal/100 g, 22 g fat/100 g, 550 mg sodium/100 g) — the label values are consistent with a 30 g serving yielding ~150 kcal and are almost certainly the correct per-100 g figures; consumers and health-trackers should use the label values.
