⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product appeals to health-conscious snackers and those seeking a 'cleaner' chip with a very short ingredient list and no artificial additives. With just potato, refined palmolein oil, and rock salt, it avoids preservatives, emulsifiers, and artificial flavours — a genuine positive. However, at 490 kcal and 22g fat per 100g it remains a calorie-dense fried snack, and its refined palmolein oil carries EFSA-identified process contaminants (GE and 3-MCPD esters) that are of particular concern for infants, young children, and pregnant women. Sodium at 550 mg/100g is moderate-high, making the 'lightly salted' framing somewhat misleading in absolute terms. The most useful takeaway: this is one of the cleaner chip options on the market for adults without cardiovascular or renal conditions, but the palmolein oil means it is not suitable for infants or young children regardless of how simple the label looks.