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Little Joys Strawberry Honey Jam is bought by health-conscious parents seeking a 'cleaner' jam alternative for young children — it carries no refined sugar, no artificial colours, and no preservatives, and its fibre content (23.59 g per 100 g, driven by added FOS and apple pectin) is remarkably high for a jam. However, the presence of honey makes it an absolute no for infants under 12 months due to botulism risk, and the same honey introduces pyrrolizidine alkaloid exposure concerns for toddlers per EFSA 2017; the most useful single thing a curious parent should know is that despite its clean marketing, this product is technically ultra-processed (food additives including E440i and E162) and the honey-driven added sugar (5 g per 100 g) still warrants moderation for children and anyone with diabetes.