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Little Joys

Strawberry Honey Jam

Name: Strawberry Honey Jam
Brand: Little Joys

Use in moderation SafeShelf · review pending

NOVA 4high fiberno added refined sugarno artificial coloursno preservativesnatural sweetenerlactose-freepregnancy-safenut-freediabetic-safegluten-freeenjoy in moderation

Serving

15 g

Pack

250 g

Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 6 ingredients

HoneyCaution

Cleared 5▾

StrawberryCleared

Plant Fibre (Fructooligosaccharides)Cleared

Stabilizer (Apple Pectin)Cleared

Citric AcidE330Cleared

Beetroot Extract (Natural Colour)E162Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

4/4

claims fully supported

“No Preservatives”true

Ingredient list contains no declared preservative; citric acid appears as an acidity regulator and flavouring, not a labelled preservative. Claim is consistent with the formulation.

“High Fibre”true

Dietary fibre is 23.59 g per 100 g and 3.54 g per 15 g serving, well above FSSAI's 'high fibre' threshold of 6 g per 100 g. Fibre is substantially contributed by added FOS and apple pectin.

“0 Added Refined Sugar”true

Extra information confirms added sugars (refined) = 0 g per 100 g and 0 g per serving. The only added sugar is honey (5 g per 100 g), which is not a refined sugar.

“No Added Sugar (Refined)”true

Consistent with nutrition data: refined added sugars are 0 g per 100 g. Honey (5 g per 100 g) is the sole added sweetener and is a free-sugar source, but it is not a refined sugar. The claim is technically accurate though consumers should note total sugars are 17.34 g per 100 g.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Exceptionally high dietary fibre — 23.59 g per 100 g
Zero added refined sugar; only sweetener is honey
No artificial colours — uses natural beetroot extract
No synthetic preservatives in the ingredient list
Contains prebiotic FOS to support gut health
Vegetarian certified (FSSAI green dot)

Working against

Ultra-processed (NOVA 4) despite natural positioning
Honey adds 5 g free sugar per 100 g — raises glycaemic load
Honey strictly unsafe for infants under 12 months (botulism risk)
EFSA flags pyrrolizidine alkaloids in honey as a concern for young children
FOS and pectin may cause bloating or diarrhoea in sensitive individuals
No FSSAI licence number visible — regulatory traceability limited

Who should approach with care

Infants — Honey can contain Clostridium botulinum spores that cause fatal infant botulism in children under 12 months; FOS and apple pectin also carry dose-limit cautions and osmotic-diarrhoea risk for this age group.

Children — EFSA's 2017 CONTAM Panel identified a possible carcinogenic concern from pyrrolizidine alkaloids naturally present in honey, with toddlers and young children bearing the highest relative dietary exposure among all age groups; citric acid also poses dental enamel erosion risk for developing dentition.

Diabetes — Honey contributes predominantly free fructose and glucose (5 g added sugar per 100 g), which can cause rapid post-prandial glycaemic excursions requiring careful monitoring in people with diabetes or insulin resistance.

Ibs — FOS is a high-FODMAP fermentable oligosaccharide, apple pectin is a fermentable fibre, and both citric acid and honey's fructose content may collectively trigger or worsen bloating, cramping, and diarrhoea in individuals with irritable bowel syndrome.

Ibd — Apple pectin (high-fibre fermentable polysaccharide), FOS, honey's fermentable sugars, and manufactured citric acid may each exacerbate gastrointestinal inflammation during active IBD flares; patients should seek medical guidance before use.

Kidney Disease — Strawberries and beetroot extract both contribute oxalates, and citric acid alters urinary mineral excretion; individuals with calcium oxalate kidney stones or significantly impaired renal function should moderate intake and consult a doctor.

The full analysis

Little Joys Strawberry Honey Jam is bought by health-conscious parents seeking a 'cleaner' jam alternative for young children — it carries no refined sugar, no artificial colours, and no preservatives, and its fibre content (23.59 g per 100 g, driven by added FOS and apple pectin) is remarkably high for a jam. However, the presence of honey makes it an absolute no for infants under 12 months due to botulism risk, and the same honey introduces pyrrolizidine alkaloid exposure concerns for toddlers per EFSA 2017; the most useful single thing a curious parent should know is that despite its clean marketing, this product is technically ultra-processed (food additives including E440i and E162) and the honey-driven added sugar (5 g per 100 g) still warrants moderation for children and anyone with diabetes.

Manufacturer

Little Joys Food Processings Limited

Region

Source

MANUAL

Analysis

Independently researched