⌕ ZoomPhoto from the brand's official website
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This product is typically bought by health-conscious consumers seeking a low-calorie, no-added-sugar pomegranate drink. While it delivers zero fat, confirmed zero added caloric sugars, and a modest 10% RDA of Vitamin C per 100 ml, the product is materially misrepresented by its name: pomegranate concentrate accounts for only 4% of the blend versus 12% apple concentrate, and the pomegranate character is substantially reinforced by added nature-identical flavouring — both signals that push it into NOVA 4 ultra-processed territory alongside its stevia sweetener. The single most useful thing a curious consumer should know is that this is effectively a lightly sweetened apple juice drink flavoured to taste like pomegranate, not a genuine pomegranate juice.