⌕ ZoomPhoto from the brand's official website
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This product targets health-conscious Indian consumers seeking a convenient, high-protein breakfast with clean-label credentials. At 22.4g protein per 100g it delivers genuinely impressive protein density, and the ingredient base is largely whole-food — sprouted moong, besan, rice, and real spices. However, the product contains Amaranth (E123), a synthetic azo dye that is banned in the United States and restricted in the EU, which bumps it to NOVA 4 and raises concerns for children and pregnant women. Additionally, a notable carbohydrate discrepancy exists between the nutrition panel (21.1g/100g total carbs in the NUTRITION section) and the raw label data (52.8g/100g), suggesting a possible OCR transcription error that consumers and FSSAI should scrutinise. The most useful takeaway: strong protein credentials and real-spice flavouring are undercut by the presence of a banned synthetic dye and a facility-level cross-contamination risk for gluten-sensitive consumers.
