⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Pitched at health-conscious urban consumers and busy families looking for a quick, 'better-for-you' breakfast or snack, this product leans on its sprouted millet credentials and real-ghee positioning—but semolina remains the dominant base ingredient, keeping the glycaemic load moderate-to-high and making the product strictly off-limits for anyone with gluten intolerance or wheat allergy. The inclusion of nature-identical lemon flavouring (a chemically synthesised compound) pushes it into NOVA 4 ultra-processed territory despite the otherwise recognisable ingredient list. The most useful thing a consumer should know: protein (6 g per 60 g serving) and fibre (1 g per serving) are modest rather than standout, and the 'Fiber Rich' claim is unsupported at these levels—but the product is genuinely free of palm oil, artificial colours, and maltodextrin, which distinguishes it from most shelf competitors.
