⌕ ZoomPhoto from the brand's official website
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This product is aimed at health-conscious parents and adults seeking a 'better-for-you' breakfast option that swaps refined maida for whole grains and millets. The base of sprouted jowar and oats brings genuine fiber (6 g/100 g) and a modest protein contribution, and the brand deserves credit for using unrefined cane sugar and natural beetroot colouring. However, the presence of nature-identical (synthetically produced) strawberry and vanilla flavourings pushes the mix firmly into NOVA 4 ultra-processed territory, added sugar is a meaningful 18 g per 100 g, and the 'Gluten Free Ingredients' claim is undercut by facility cross-contamination with wheat, barley, and rye — the single most useful thing a shopper should know before buying this for a celiac family member.