⌕ ZoomPhoto from the brand's official website
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Popular with health-conscious snackers drawn to the soya protein angle, this product is an ultra-processed namkeen that carries several serious red flags beyond typical junk-food concerns. Most critically, maleic acid — listed as an acidity regulator — is not authorised as a food additive under FSSAI, FDA, EFSA, or Food Standards Australia regulations; its presence in an Indian product is a regulatory violation and poses nephrotoxic risk, especially for children, pregnant women, and those with kidney disease. MSG is also explicitly flagged under FSSAI labelling rules as unsuitable for infants and pregnant women. The curious consumer's single most important takeaway: this product contains a banned food additive (maleic acid) that no Indian food manufacturer is legally permitted to use, making it a product to avoid regardless of its protein content.