⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Smart Cookies Ragi-Bajra-Jowar are bought by health-conscious urban Indian consumers drawn to the multigrain credential and the 'Mindful Mouthful' sub-brand positioning. The product does deliver a meaningful 7 g of dietary fibre per 100 g, and the ragi-bajra-jowar trio adds genuine nutritional diversity. However, the inclusion of hydrogenated vegetable fat—a primary source of industrially produced trans fatty acids, banned in the US and targeted for global elimination by the WHO—is a serious red flag that sits in sharp contradiction to the guilt-free messaging. Added sugar clocks in at 25 g per 100 g (10% daily value per serve), saturated fat is high at 12 g per 100 g, and multiple E-number raising agents including sodium aluminium phosphate push this firmly into NOVA 4 ultra-processed territory. The single most useful takeaway: the 'unguilt' branding is undermined by hydrogenated fat and high added sugar—this is a processed cookie, not a wholesome snack.
