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Health-conscious urban consumers drawn to millet-based snacks will find this product appealing for its jowar base, natural spice seasoning, and absence of artificial colours or flavours. However, the product is NOVA 4 (ultra-processed) due to the presence of guar gum (an emulsifier, E412) and paprika extract (a colour additive, E160c), which disqualifies it from 'minimally processed' positioning. The single most useful thing a curious consumer should know is this: despite the 'millet' and 'natural' framing, the multi-sachet format with added sweeteners (jaggery, unrefined cane sugar), cumulative sodium from three salt sources, cassia (coumarin risk), and estragole-containing spices (fennel seeds, star anise) mean this product requires caution for children, pregnant and breastfeeding women, and anyone managing cardiovascular or digestive conditions.