⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product targets health-conscious Indian snackers looking for a guilt-free alternative to fried chips — the baked format, gluten-free grain base, and modest fat content are genuine positives. However, the presence of nature-identical flavouring substances and food additives (INS 101, INS 330) pushes it firmly into NOVA 4 ultra-processed territory, which undercuts the 'mindful snacking' positioning. Sodium is moderately elevated at 265 mg/100g (106 mg per 40g serving), and several on-pack claims — notably 'Rich Source of Vitamin E,' 'No Trans Fat,' and 'Fibre Rich' — are technically shaky against FSSAI definitions. The most useful thing to know: this is a better-than-average baked snack for most adults, but it is not as minimally processed or claim-compliant as the branding implies.