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Conscious Food

Ragi Chips Jalapeno

Name: Ragi Chips Jalapeno
Brand: Conscious Food

Use in moderation Not on SafeShelf

NOVA 4zero added sugarhigh fibreno artificial flavoursno preservativeshigh saturated fatlactose-freegluten-freenut-freepregnancy-safeenjoy in moderation

Serving

20 g

Pack

—

Ingredients

Barcode

8904039704774

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 7 ingredients

Edible vegetable oil (Rice bran Oil)Caution

Cleared 6▾

Ragi flourCleared

Tapioca starchCleared

White lentil flourCleared

Seasoning mix (Corn starch, Sugar, Iodised salt, Spray dried Jalapeno pepper powder, Dehy garlic powder, Onion powder, Mixed spices and condiments: Red chilli powder, Jeera powder, Coriander powder, Dry mango powder, Black cardamom, Black pepper, Cinnamon & Clove)Cleared

Gram flourCleared

Rice flourCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

3/8

claims fully supported

“No preservatives”true

No ingredient in the dossier is categorised as a preservative; no E-number preservatives appear in the ingredient list.

“Gluten-free”misleading

All primary flours (ragi, rice, gram, lentil) are inherently gluten-free, but the pack explicitly states the product is 'processed on a line handling Wheat, Barley, Mustard, Peanuts, Sesame, Soybean, Almonds & Cashew' — creating a material cross-contamination risk for coeliac or gluten-sensitive consumers.

“No Trans Fat”true

Nutrition panel confirms trans fat = 0 g per 100 g and 0 g per serving.

“Healthy & clean snack”misleading

While the product has no artificial additives, it is very high in total fat (32.7 g/100 g) and saturated fat (15.4 g/100 g, ~29% of total calories), and is ultra-processed (NOVA 4); the 'healthy' framing is not supported by the overall nutritional profile.

“No artificial flavors”true

All flavouring agents — spray-dried jalapeño powder, dehydrated garlic, onion powder, and whole spices — are natural in origin; no artificial flavouring compounds appear in the ingredient list.

“No chemicals”misleading

A meaningless marketing phrase — all food is composed of chemicals. In the narrower sense of no synthetic additives or E-numbers, the ingredient list does support an absence of synthetic preservatives, colours, and artificial flavourings.

“Rich source of protein”false

Per 20 g serving, protein is only 1.14 g — contributing 2% of the 2000 kcal RDA. Per 100 g, protein is 5.7 g (~4.3% of energy). FSSAI/CODEX require ≥12 g protein/100 g or ≥20% of energy from protein for a 'rich source' claim. This product meets neither threshold.

“Wholesome goodness”unverified

A vague, unquantifiable marketing expression; no regulatory or nutritional definition exists to verify it.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Zero added sugar confirmed by nutrition panel
Good dietary fibre — 7 g per 100 g
No artificial flavours or colours
No preservatives in ingredient list
Zero trans fat confirmed
FSSAI licensed; traceable Indian manufacturer

Working against

Very high saturated fat — 15.4 g/100 g (~29% of calories)
Very high total fat — 32.7 g/100 g
High calorie density — 531 kcal/100 g
'Rich source of protein' claim is false — only 1.14 g per serving
'Gluten-free' claim misleading — shared line with wheat and barley
Ultra-processed (NOVA 4) despite 'clean snack' positioning

Who should approach with care

Infants — Iodised salt should be avoided in infant foods due to immature renal function, and capsaicin from jalapeño and chilli powder causes significant gastrointestinal irritation in infants with no safe intake threshold established.

Children — Chilli powder and jalapeño capsaicinoids can cause GI mucosal irritation and pain in young children, and cassia cinnamon (likely variety used) may cause children to exceed EFSA's coumarin TDI.

Pregnancy — Iodised salt alone may not meet the elevated iodine requirements of pregnancy (200–250 µg/day), and several spice ingredients (cinnamon, clove, garlic, coriander at high doses) have unresolved safety profiles in pregnancy requiring clinical guidance.

Lactation — Iodised salt may be insufficient to meet lactating women's elevated iodine needs (200 µg/day per EFSA), and a clinician should assess whether supplementation is required.

Hypertension — The product contains 420 mg sodium/100 g from iodised salt; regular snacking contributes meaningfully to daily sodium load, which WHO links to elevated blood pressure.

Heart Disease — Very high saturated fat (15.4 g/100 g) and sodium (420 mg/100 g) from iodised salt both contribute to cardiovascular risk; patients with heart disease on fat- or sodium-restricted diets should limit or avoid this product.

Diabetes — Tapioca starch, corn starch, and rice flour all have high glycaemic indices, and the high total fat content further complicates postprandial metabolic response in individuals with diabetes or insulin resistance.

Kidney Disease — Multiple ingredients — ragi, white lentil flour, gram flour, dry mango powder — contribute potassium, phosphorus, and oxalates that patients with CKD need to restrict; combined sodium load from iodised salt adds further renal stress.

Liver Disease — Red chilli powder's capsaicin is metabolised by hepatic CYP2E1 to reactive species with demonstrated dose-dependent hepatotoxicity in animal studies, and clove's eugenol is extensively hepatically metabolised — both warranting caution in individuals with compromised liver function.

Thyroid Disease — Ragi flour contains goitrogenic C-glycosylflavones that may interfere with thyroid hormone synthesis, and excess iodine from iodised salt can worsen autoimmune thyroid conditions such as Hashimoto's thyroiditis.

Gluten Intolerance — The pack states the product is manufactured on a shared line handling wheat and barley, posing a significant cross-contamination risk for individuals with coeliac disease or non-coeliac gluten sensitivity despite the flours themselves being gluten-free.

Ibs — The seasoning system contains multiple high-FODMAP ingredients (onion powder, garlic powder, white lentil flour, gram flour) alongside capsaicinoids from jalapeño and chilli that stimulate TRPV1 gut receptors, making this product a multi-trigger risk for IBS sufferers.

Ibd — Capsaicin from jalapeño and chilli powder, high-FODMAP spices (onion, garlic), and high dietary fibre from multiple legume flours can collectively exacerbate mucosal inflammation and trigger flares in individuals with Crohn's disease or ulcerative colitis.

Gout — White lentil flour and gram flour both contain moderate levels of purines; regular consumption may elevate uric acid in individuals prone to gout.

Migraine — Red chilli powder and capsaicin-containing jalapeño are recognised dietary triggers for migraine headaches in susceptible individuals.

The full analysis

This product appeals to health-conscious Indian snackers looking for an alternative to conventional potato chips, with its ragi-forward formulation, zero added sugar, decent fibre content (7 g/100 g), and no preservatives or artificial flavours. However, the product is very high in total fat (32.7 g/100 g) and particularly saturated fat (15.4 g/100 g — nearly a third of total calories), which undercuts its 'healthy snack' positioning. The most important thing a curious consumer should know is that the 'rich source of protein' claim on the pack is false by any standard definition — at 1.14 g per 20 g serving, this product contributes barely 2% of daily protein RDA — and the 'gluten-free' marketing claim is materially misleading given that it is manufactured on a shared line handling wheat, barley, peanuts, and tree nuts.

FSSAI licence

11521998000882

Manufacturer

Conscious Food Pvt. Ltd.

Region

Source

MANUAL

Analysis

Independently researched