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madmix

Quinoa Millet Puffs Pizza Party

Name: Quinoa Millet Puffs Pizza Party
Brand: madmix

Use in moderation Not on SafeShelf

NOVA 4high fiberno added sugarmulti-grainbaked snackultra-processedlactose-freenut-freepregnancy-safeenjoy in moderation

Serving

25 g

Pack

50 g

Ingredients

Barcode

8908017074989

Buy on eatmadmix.com

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 7 ingredients shown

Caution7 of 23 ingredients

RiceCaution

Edible Vegetable OilCaution

SugarCaution

MaltodextrinCaution

Spices & Condiments (Mustard)Caution

Flavour Enhancers (INS 627, INS 631)Caution

Antioxidant (INS 319)Caution

Cleared 16▾

QuinoaCleared

CornCleared

SorghumCleared

OatsCleared

GramCleared

Potato FlakesCleared

Iodised SaltCleared

Garlic PowderCleared

Onion PowderCleared

Natural and Nature Identical Flavouring SubstancesCleared

Bread CrumbsCleared

Dehydrated HerbCleared

Acidity Regulators (INS 330, INS 296)Cleared

TomatoCleared

Yeast ExtractCleared

Anticaking Agent (INS551)Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

2/7

claims fully supported

“Baked Not Fried”true

Product is categorised as a 'Baked Snack' in the label data; no frying-related oil or process indicator is present in the ingredient list.

“100% Gluten Free”false

Bread Crumbs (ingredient #14) is explicitly a wheat-derived ingredient containing gluten; oats may also carry cross-contamination. No certified gluten-free claim or testing data is provided.

“Low Sodium”false

Sodium is 725.41 mg per 100 g. FSSAI Food Safety and Standards (Labelling and Display) Regulations define 'Low Sodium' as ≤120 mg per 100 g; this product exceeds that threshold by more than six times.

“No Trans Fat”true

Trans fat is declared as 0 g per 100 g and 0 g per 25 g serving in both the per-100g nutrition panel and the raw label data.

“No MSG”misleading

Monosodium glutamate (MSG/E621) is not listed as an ingredient; however, the product contains yeast extract (a concentrated source of free glutamate) and flavour enhancers INS 627 (disodium guanylate) and INS 631 (disodium inosinate), which are purine nucleotides almost exclusively used to synergistically amplify the umami effect of glutamate and functionally replicate the flavour impact of MSG.

“No Preservatives”misleading

The product contains TBHQ (INS 319), a synthetic phenolic antioxidant added to prevent fat/oil oxidative rancidity. While FSSAI classifies it under 'antioxidants' rather than 'preservatives', its primary commercial function is to extend product shelf life — a preservative action. Consumers reading 'No Preservatives' would not expect a synthetic shelf-life extender to be present.

“Better For You”misleading

The product is NOVA 4 ultra-processed, contains TBHQ, has sodium nearly six times the FSSAI 'low sodium' threshold, carries two false label claims (gluten free, low sodium), and includes purine-based flavour enhancers. While the grain base and fibre content are genuine positives, the overall formulation does not straightforwardly support a 'better for you' positioning.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Zero added sugar declared on label
High dietary fibre — 8.76 g per 100 g
Zero trans fat confirmed in nutrition data
Diverse multi-grain base: quinoa, sorghum, oats, corn, rice, gram
Baked, not fried — lower acrylamide and oxidised-fat exposure vs. fried snacks
FSSAI licensed with three licence numbers present

Working against

Ultra-processed NOVA 4 with synthetic additives
High sodium: 725 mg/100 g — 'Low Sodium' claim is false
Contains TBHQ (INS 319): synthetic antioxidant with EFSA child-exposure concerns
Wheat-based bread crumbs present — 'Gluten Free' claim is false
Purine-based flavour enhancers INS 627 & 631: contraindicated for gout
High saturated fat: 7.33 g/100 g (~46% of total fat)

Who should approach with care

Infants — Contains iodised salt (sodium inappropriate for immature kidneys), yeast extract (high sodium and free glutamate), INS 627 (prohibited in infant foods under EU law), sorghum (reduces micronutrient bioavailability), and TBHQ (close to ADI boundary for infants per EFSA 2016).

Children — EFSA's 2016 exposure assessment found 95th-percentile TBHQ intake in children aged 3–9 can exceed the 0.7 mg/kg bw/day ADI at maximum regulatory levels; product also contains maltodextrin linked to glycaemic fluctuations and citric acid associated with dental enamel erosion in children.

Pregnancy — Rice accumulates inorganic arsenic (FDA advises variety of grains during pregnancy); edible vegetable oil may contain GE/3-MCPD process contaminants flagged by EFSA as a concern during pregnancy; iodine balance from iodised salt requires clinical assessment.

Lactation — Iodised salt may not meet elevated iodine requirements of lactating women (200 µg/day per EFSA); a clinician should assess whether additional iodine supplementation is needed.

Gout — Contains two purine nucleotide flavour enhancers — disodium guanylate (INS 627) and disodium inosinate (INS 631) — both catabolised to uric acid; disodium guanylate is specifically classified as contraindicated (avoid) for individuals with gout.

Hypertension — Sodium content of 725 mg per 100 g (362 mg per serving) from iodised salt, yeast extract, and seasoning additives represents a meaningful contribution to daily sodium load for individuals already managing elevated blood pressure.

Kidney Disease — Cumulative burden from high sodium, purines (INS 627, INS 631, yeast extract, quinoa, gram), potassium-rich tomato and potato flakes, phosphorus from multiple grains, and TBHQ (flagged for potential adverse renal effects) makes this product unsuitable without medical supervision.

Heart Disease — High sodium (725 mg/100 g) promotes fluid retention and cardiovascular load; saturated fat at 7.33 g/100 g and unspecified 'edible vegetable oil' (possible palm oil origin) warrant caution for individuals with existing cardiac conditions.

Gluten Intolerance — Bread crumbs (wheat gluten), oats (avenin and cross-contamination risk), and maltodextrin (unspecified botanical source, possibly wheat) make this product hazardous for individuals with celiac disease or non-celiac gluten sensitivity despite the 'Gluten Free' label claim.

Diabetes — Maltodextrin (GI 85–136), potato flakes (pre-gelatinised high-GI starch), and rice flour contribute to rapid postprandial blood glucose elevation; portion control and glucose monitoring are essential for diabetic consumers.

Ibs — Multiple high-FODMAP or fermentable-fibre ingredients — garlic powder, onion powder, oats (fructans/beta-glucan), bread crumbs (fructans), Bengal gram (raffinose/stachyose), and yeast extract — can cumulatively trigger bloating, cramping, and altered bowel habits in IBS-sensitive individuals.

Ibd — Maltodextrin may promote gut mucosal inflammation and colonisation by adherent-invasive E. coli; garlic and onion powders and bread crumbs may aggravate mucosal irritation during active IBD flares.

Liver Disease — TBHQ (INS 319) causes glutathione depletion and reactive metabolite formation that may impose additional hepatic burden in individuals with pre-existing liver conditions such as NAFLD.

Migraine — Yeast extract contains concentrated free glutamate, a recognised dietary trigger for migraines in glutamate-sensitive individuals; the combination with INS 627 and INS 631 amplifies the glutamate signal further.

The full analysis

Bought primarily by urban health-conscious snackers looking for a 'better-for-you' alternative to conventional fried chips, these puffs rest on a genuinely diverse grain base and carry zero added sugar and zero trans fat. However, the most useful thing a curious consumer should know is that the product is ultra-processed (NOVA 4) with TBHQ, purine-based flavour enhancers, and a sodium level (725 mg/100g) that flatly contradicts the 'Low Sodium' claim on the pack; it also contains wheat-based bread crumbs, making the '100% Gluten Free' claim factually false — two red-flag mislabellings that the brand needs to correct.

FSSAI licence

10021022000974

Manufacturer

Mel Sante Food Production Private Limited

Region

Source

MANUAL

Analysis

Independently researched