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Health-conscious Indian households looking to quietly boost the protein content of daily meals are the core audience for this product. At 12g protein per 100g with virtually zero sugar and negligible fat, the nutritional profile is genuinely strong for a meal-enhancer. However, the product raises several transparency concerns: 'Nut Powder' is identified in the ingredient dossier as peanut—one of the most severe food allergens globally—yet the label allergen field is blank, which is a significant labeling gap under FSSAI rules; additionally, the 'Plant Protein Blend' does not disclose its constituent sources, leaving potential soy, wheat, or additional nut proteins undeclared. The most useful single thing a consumer should know: if you or anyone you cook for has a peanut or nut allergy, treat this product as a peanut-containing food until the manufacturer explicitly clarifies all protein-blend sources.