⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This muesli is marketed at health-conscious urban consumers seeking a high-protein, high-fibre breakfast, and it does deliver on both counts — 17 g protein and 15 g dietary fibre per 100 g are genuinely impressive for the category. However, the protein boost is engineered largely through texturized soya protein isolate (14% of the recipe), the product contains 13 g of added sugar and 325 mg sodium per 100 g, refined maida cookies with calcium propionate (INS 282), high-GI corn and rice flakes, and a nature-identical chocolate flavouring — a constellation of additives that firmly places it in NOVA Group 4. The most useful single takeaway: the headline nutrition numbers are real, but the ingredient list is far more processed than the wholesome muesli aesthetic implies.