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This bread targets fitness-conscious urban Indians seeking a higher-protein everyday staple. At ~20.8 g protein per 100 g (true per-100 g figure from label data—the main nutrition panel appears to reflect per-serving/50 g values), it genuinely delivers more protein than standard bread, and fat and sugar levels are legitimately low. However, the base is refined wheat flour (maida) rather than whole wheat, limiting fiber and micronutrient density. The 'clean label' positioning is undercut by cultured wheat flour, a fermented-flour ingredient that functions as a mold inhibitor—a preservative by function even if not by chemistry. The product is NOVA 4 due to multiple protein isolates and a preservative-function ingredient. The most useful thing to know: this bread meaningfully boosts protein at a meal, but people with celiac disease, wheat allergy, soy allergy, or cow's-milk allergy must avoid it entirely.
