⌕ ZoomPhoto from the brand's official website
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This bar is marketed to health-conscious Indian consumers who want a clean-label, high-protein snack free of artificial ingredients. With only seven recognisable ingredients and zero added sugar, it stands out in a category crowded with ultra-processed alternatives — but the inclusion of industrially produced whey protein concentrate (a protein isolate not found in home kitchens) technically pushes it into NOVA 4, which is the most important caveat to understand. The single most useful thing to know: this is one of the cleanest bars on the Indian market by ingredient count, but it is still a processed product, and anyone with a peanut or milk allergy should strictly avoid it.