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Jabsons Party Snacks will appeal to consumers looking for a crunchy, protein-forward namkeen snack, and the protein content is genuinely impressive at 29 g per 100 g. However, the product is firmly ultra-processed: it carries synthetic colour (Brilliant Blue FCF/INS 133), nature-identical flavourings, nucleotide enhancers (INS 627, INS 631), anti-caking agents, hydrolysed vegetable protein with associated 3-MCPD contamination risk, and refined palmolein oil linked to process contaminants (GE, 3-MCPD) flagged by EFSA as genotoxic and carcinogenic. Sodium sits at 433 mg/100 g (130 mg per 30 g serving) from dual salt sources. The one sentence every curious consumer should take away: this is a high-protein but chemically complex ultra-processed snack whose synthetic dye, HVP-derived process contaminants, and multi-allergen profile make it a product for occasional indulgence rather than daily consumption.