⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Health-conscious urban shoppers, vegans, and fitness enthusiasts are the core audience for this product. At its heart it is one of the cleanest items on supermarket shelves — a single-ingredient whole food carrying multiple organic certifications (USDA NOP, LACON/NPOP) and a near-zero sugar and sodium profile. The headline nutrition numbers are compelling: 36.95g dietary fibre per 100g, 19.3g ALA omega-3 per 100g, and 20.7g protein per 100g. The most useful takeaway is that almost every marketed claim is grounded in real nutrient data, but a few functional promises ("Brain Booster," "Post Workout Recovery") overshoot what a 15g serving of ALA-rich seeds can reliably deliver clinically; parents should also note the product is inappropriate for infants due to its gel-forming property.
