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Little Joys

Nutrimix Vanilla Flavour

Name: Nutrimix Vanilla Flavour
Brand: Little Joys

Clean SafeShelf · review pending

NOVA 4no added refined sugarfortifiedzero trans fatultra-processedchildren's nutritionlactose-freepregnancy-safenut-freediabetic-safegluten-freeenjoy in moderation

Serving

34 g

Pack

340 g

Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Cleared · 5 ingredients shown

Cleared5 of 6 ingredients

Nutri Sweet MixCleared

Millets & Grain ExtractCleared

Fiber & EnzymeCleared

MicronutrientsCleared

Vanilla ExtractCleared

Unknown 1▾

Protein MixUnknown

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

5/11

claims fully supported

“Naturally Sweetened”misleading

The product contains 'Nutri Sweet Mix' whose aliases explicitly include 'aspartame sweetener mix', 'artificial sweetener mix', and 'non-nutritive sweetener blend' — these are not natural sweeteners. Unrefined added sugars (11.9 g/serving) are present, but so is an undisclosed synthetic/artificial sweetener blend.

“Healthy Growth and Daily Nutrition”unverified

Product is a nutraceutical with meaningful vitamin and mineral fortification targeted at children 2–6 years, but 'healthy growth' as an outcome is a broad functional claim with no cited clinical substantiation in the available data.

“Calcium Supports Bone Health”true

176 mg calcium per serving (~27% RDA for target age group) is confirmed in the RDA table. The structure-function link between calcium and bone health is well-established and accepted by FSSAI/WHO.

“Vit C Supports Immunity”unverified

Vitamin C is listed as a key nutrient on the label, but vitaminCMg is null across all nutrition data sources — the actual amount per serving cannot be verified from any of the four data sources.

“Vit A Supports Eyesight”true

390 mcg Vitamin A per serving (~61.9% RDA) is confirmed in the RDA table. The link between Vitamin A and eye health is scientifically established.

“DHA Supports Brain Health”unverified

DHA is listed as a key nutrient in the product's keyNutrients field, but no DHA quantity appears in any nutrition panel, amino acid profile, or supplementary data provided.

“23 Essential Vitamins & Minerals”unverified

Micronutrients are present as an ingredient (3.7% of formula), and several vitamins and minerals are confirmed (Vitamin A, D3, calcium). However, no enumerated list of all 23 vitamins and minerals or their individual quantities is available in any of the four data sources.

“6g Protein per serving”true

Confirmed: protein is 6 g per serving in both the main nutrition data and the RDA table (39.13% RDA for the target age group).

“No Added Refined Sugar”true

Confirmed: addedSugarsRefined is explicitly 0 g per serving in the nutrition data and caveats field. Unrefined added sugars are 11.9 g per serving, which is disclosed separately.

“Nutraceutical”true

The product is classified under 'Nutraceuticals' in its categories and the nutraceuticalClassification field explicitly states 'Nutraceutical'.

“Loved by Kids”unverified

A subjective consumer-sentiment claim with no supporting data (ratings, surveys, sales figures) present in any of the four data sources.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

100% RDA Vitamin D3 per serving for target age group
~62% RDA Vitamin A per serving
Significant calcium: 176 mg (~27% RDA) per serving
Zero trans fat confirmed
No added refined sugar per label and nutrition data
Vegetarian certified (green dot mark)

Working against

Ultra-processed (NOVA 4): contains non-nutritive sweetener blend
Nutri Sweet Mix composition undisclosed; may contain aspartame
Non-nutritive sweeteners not recommended for children by FSSAI
High total sugars: 15.33 g per serving including 11.9 g unrefined added sugars
FSSAI licence number absent from label data
DHA and Vitamin C amounts not disclosed in nutrition panel

Who should approach with care

Phenylketonuria — Nutri Sweet Mix's aliases include aspartame-containing blends; aspartame provides phenylalanine which individuals with PKU cannot metabolise, posing serious neurological risk.

Children — Ironically targeted at children aged 2–6, but Nutri Sweet Mix (non-nutritive sweetener blend) is not recommended for routine use in children's diets by FSSAI, and its exact composition remains undisclosed.

Infants — Product is labelled for children above 2 years; non-nutritive sweetener blends and high dietary fibre from enzyme-fibre preparations are explicitly prohibited or unapproved for infant use under FSSAI infant nutrition regulations.

Pregnancy — Safety data for some sweeteners potentially present in Nutri Sweet Mix (e.g., acesulfame-K, saccharin) during pregnancy are limited, and WHO/FSSAI do not recommend non-sugar sweetener blends for pregnant women.

Diabetes — FSSAI explicitly notes non-caloric sweetener blends are not recommended for glycaemic control in diabetes, and 11.9 g unrefined added sugars per serving may affect blood glucose response.

Ibs — Fermentable fibre in the Fiber & Enzyme blend and possible sugar alcohols in Nutri Sweet Mix may trigger or worsen bloating, gas, and bowel irregularity in individuals with IBS.

Ibd — High insoluble fibre from the Fiber & Enzyme blend may exacerbate symptoms during active IBD flares; patients should seek gastroenterologist guidance before use.

Thyroid Disease — Millets & Grain Extract may contain goitrogenic compounds (especially from sorghum or pearl millet) that can interfere with thyroid hormone synthesis in individuals with pre-existing thyroid conditions.

Kidney Disease — Millets & Grain Extract contains moderate phosphorus and phytates, and the Fiber & Enzyme blend may add potassium; individuals with CKD requiring electrolyte restriction should consult a dietitian.

The full analysis

Parents of toddlers and young children are the primary buyers, drawn by claims of balanced growth nutrition and an appealing vanilla flavour. While the product delivers meaningful micronutrient fortification — notably 100% RDA for Vitamin D3 and ~62% RDA for Vitamin A per serving — it is also ultra-processed (NOVA 4) due to the inclusion of a proprietary non-nutritive sweetener blend (Nutri Sweet Mix) whose exact composition is undisclosed, raising questions about the 'Naturally Sweetened' claim and suitability for young children. The single most useful thing a parent should know: 15.33 g of total sugars are present per serving, of which 11.9 g are unrefined added sugars, and the non-nutritive sweetener blend is not recommended for routine use in children's diets by FSSAI.

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Analysis

Independently researched