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Little Joys

Nutrimix Healthy Growth and Daily Nutrition

Name: Nutrimix Healthy Growth and Daily Nutrition
Brand: Little Joys

Use in moderation SafeShelf · review pending

NOVA 4no refined sugarnaturally sweetenedfortifiedcontains DHAchildren's nutritionlactose-freediabetic-safeenjoy in moderation

Serving

34 g

Pack

340 g

Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 6 ingredients shown

Caution6 of 18 ingredients

CoconutCaution

Cinnamon & Malaing DhalCaution

FlourCaution

Jaggery PowderCaution

Natural FlavorsCaution

FenugreekCaution

Cleared 12▾

Almond PowderCleared

PeasCleared

Cocoa PowderCleared

Sago PowderCleared

DHA (Schizochytrium sp. Seed Powder)Cleared

Natural Sweetener (Stevia)Cleared

Magnesium (Magnesium Gluconate)Cleared

Vitamin C (Sodium Ascorbate)E300Cleared

Manganese (Manganese Gluconate)Cleared

Brazilian NutCleared

ZincCleared

Ragi / Bajra blendCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

6/11

claims fully supported

“Naturally Sweetened”true

Sweetened with jaggery powder (unrefined cane sugar) and stevia leaf extract — both are non-synthetic sources. No refined sugar is present.

“Healthy Growth and Daily Nutrition”unverified

No clinical outcome data is available to substantiate a growth or developmental health outcome claim; this is a broad aspirational marketing statement.

“Supports Bone Health (Calcium)”true

Calcium is 176 mg per serving (27.08% of child RDA per extra information); calcium's role in bone health is an approved EFSA/FSSAI health claim.

“Supports Immunity (Vitamin C)”true

Vitamin C is supplied via sodium ascorbate; vitamin C's role in normal immune function is an authorized EFSA health claim. Quantitative level not disclosed but ingredient presence is confirmed.

“Supports Eyesight (Vitamin A)”true

Vitamin A is listed at 390 mcg per serving (61.90% of child RDA per extra information); vitamin A's role in maintenance of normal vision is an established FSSAI/EFSA health claim.

“Supports Brain Health (DHA)”true

DHA is present as Schizochytrium sp. algal oil powder; EFSA has authorized a health claim that DHA contributes to normal brain development in children. Dose per serving is not disclosed, limiting full verification.

“23 Essential Vitamins & Minerals”unverified

The ingredient list and nutrition panel confirm calcium, vitamin D3, vitamin A, vitamin C, magnesium, manganese, and zinc — far fewer than 23 identifiable micronutrients from available data. A full micronutrient panel is not provided in any of the four data sources.

“6g Protein per serving”unverified

The nutrition data supplied is labelled 'per 100g' and shows 6g protein/100g, which would yield ~2g protein per 34g serving. However, the extra information records proteinRDAPercent at 39.13%, which — applied to a child's protein RDA of ~15g — yields ~5.9g per serving, consistent with 6g/serving. This suggests the nutrition values may have been entered per serving rather than per 100g (a plausible OCR labelling error). The RDA percentage corroborates the claim; the raw nutrition figure as stated does not.

“4+ Protein Blend”true

The ingredient list includes ragi, bajra, peas, black gram dhal, almond powder, and coconut — each contributing plant protein, satisfying 4+ distinct protein sources.

“No Added Refined Sugar”misleading

Extra information explicitly confirms 0g refined added sugars; sweetness comes from jaggery (unrefined) and stevia. The claim is technically accurate, though 11.9g of unrefined free sugars per serving is still a significant sugar load for children.

“Belgian Chocolate Flavour”unverified

The product contains cocoa powder and natural flavors consistent with a chocolate profile. 'Belgian Chocolate' is a flavour descriptor — no Belgian-origin cocoa certification is available in the data to verify geographic provenance.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Vitamin D3 at 100% child RDA per serving — supports bone health
Algal-source DHA included for brain and eye development
Calcium at 27% child RDA per serving
Vitamin A at ~62% child RDA per serving
No refined added sugars; sweetened with jaggery and stevia
Multi-grain base (ragi, bajra) adds whole-grain diversity

Working against

11.9 g unrefined free sugars per serving — high for children aged 2–6
Cocoa powder introduces cadmium and caffeine/theobromine in a child product
Cinnamon poses coumarin risk if cassia-type is used, especially in children
Brazil nuts carry selenium excess and aflatoxin contamination risk
NOVA 4 ultra-processed despite whole-food ingredient framing
Contains wheat (major allergen) and multiple tree nuts (almonds, Brazil nuts, coconut)
FSSAI license number not provided on label — traceability concern

Who should approach with care

Infants — Multiple ingredients are contraindicated for infants: cocoa powder (methylxanthines cannot be metabolised), Brazil nuts (choking hazard, extreme selenium load), magnesium gluconate (excluded from infant supplements under EFSA Directive 2002/46/EC), and fenugreek at supplemental levels.

Children — Despite being marketed for ages 2–6, the product contains cocoa powder (cadmium and caffeine concerns per JECFA 2022), cinnamon (coumarin TDI easily exceeded in low-body-weight children), stevia (EFSA 2024 notes toddlers can approach or exceed the 4 mg/kg bw/day ADI at maximum permitted levels), and Brazil nuts (selenium UL for children is 70–230 µg/day and even modest intake can exceed this).

Pregnancy — Fenugreek at supplemental doses has documented uterotonic properties risking miscarriage or preterm labour; additional caution signals come from cocoa (caffeine), cinnamon (coumarin), and DHA algal powder (EFSA does not recommend >3 g/day EPA+DHA supplements in pregnancy without medical guidance).

Lactation — Cocoa-derived caffeine and theobromine pass into breast milk and may disturb nursing infants; EFSA also excludes lactating women from the standard safety finding for supplemental DHA algal powder and magnesium gluconate at higher doses.

Nut Allergy — The product contains three major tree nut allergens — almonds, Brazil nuts, and coconut (classified as a tree nut under FDA FALCPA) — as well as fenugreek which cross-reacts with peanut and legume allergies; risk of anaphylaxis in sensitised individuals.

Gluten Intolerance — Wheat flour is listed as an ingredient; wheat gluten (gliadin) triggers immune-mediated intestinal damage in coeliac disease, for which strict lifelong avoidance is the only recognised treatment per EFSA 2014.

Kidney Disease — Multiple ingredients accumulate in renal impairment: magnesium gluconate (risk of hypermagnesaemia), manganese gluconate (reduced biliary clearance), Brazil nuts (selenium retention and elevated barium), sodium ascorbate (sodium and oxalate load), and potassium/phosphorus from peas and black gram.

Liver Disease — Manganese gluconate is primarily excreted via bile; impaired hepatic function dramatically reduces clearance, causing manganese accumulation and risk of manganism. Brazil nuts also carry aflatoxin contamination risk that substantially elevates liver cancer risk in those with pre-existing hepatic conditions.

Diabetes — Jaggery and sago/tapioca starch both cause postprandial glucose spikes; fenugreek can potentiate hypoglycaemic medications at supplemental doses; and FSSAI explicitly states stevia-based sweeteners are not recommended as a glycaemic management tool for diabetic individuals.

Hypertension — Sodium ascorbate contributes sodium (~11.6% by weight) and coconut's high saturated fat content may adversely affect vascular health; stevia at pharmacological doses can have additive blood-pressure-lowering effects that interact with antihypertensive medication.

Heart Disease — Cocoa's caffeine and theobromine can increase heart rate and blood pressure; fenugreek exhibits antiplatelet activity that may interact with anticoagulants; and high supplemental DHA (from algal oil) at >3 g/day carries anticoagulant/antiplatelet considerations.

Thyroid Disease — Brazil nuts contain extraordinarily high selenium levels; both selenium deficiency and excess disrupt thyroid hormone metabolism, and patients on thyroid medications require medical guidance on selenium intake from this product.

Ibs — Multiple high-FODMAP or fermentable ingredients are present — peas, black gram dhal, ragi, bajra, fenugreek, and jaggery — collectively capable of worsening bloating, cramping, flatulence, and altered bowel habits in IBS patients.

Ibd — Black gram dhal and finger millet have high fibre and fermentable carbohydrate loads that may aggravate symptoms during active IBD flares; medical consultation is recommended before use.

Gout — Peas and black gram dhal contain purines that can elevate serum uric acid; jaggery's fructose-equivalent metabolism may further raise uric acid, compounding gout risk in susceptible individuals.

G6pd Deficiency — Sodium ascorbate (vitamin C sodium salt) at supplemental doses has been associated with haemolytic anaemia in individuals with G6PD deficiency; physician guidance is warranted.

Migraine — Cocoa powder contains phenylethylamine and caffeine, both recognised dietary migraine triggers in susceptible individuals.

The full analysis

Nutrimix is positioned as a daily supplement for toddlers and young children, and it does bring genuine nutritional intent: algal DHA, meaningful calcium (27% RDA per serving), high-dose vitamin D3 (100% RDA), and a multi-grain protein base including ragi and bajra. However, the product's actual sugar picture is nuanced — while it contains no refined added sugar, jaggery contributes 11.9 g of unrefined free sugars per serving (23.8% of a child's RDA), which WHO guidelines caution against in children under two. The presence of cocoa powder introduces cadmium and methylxanthine (caffeine/theobromine) concerns specific to young children, cinnamon introduces coumarin risk if cassia-type is used, and Brazil nuts carry selenium excess and aflatoxin hazards. Multiple micronutrient additives (magnesium gluconate, manganese gluconate, sodium ascorbate, zinc) raise NOVA-4 classification concerns. Parents should note that despite the 'no refined sugar' claim being accurate, total free sugar intake from jaggery is substantial for a child-targeted product.

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Analysis

Independently researched