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Little Joys

Nutrimix

Name: Nutrimix
Brand: Little Joys

Use in moderation SafeShelf · review pending

NOVA 44 protein blendno refined sugarvitamin D fortifiedvitamin A fortifiedhigh calciumultra-processedlactose-freepregnancy-safenut-freediabetic-safegluten-freeenjoy in moderation

Serving

34 g

Pack

340 g

Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 11 ingredients

Soy ProteinCaution

Cleared 10▾

Pea ProteinCleared

Mung ProteinCleared

Pumpkin Seed FlourCleared

Chia SeedsCleared

Aqua (dental)Cleared

OligomaltCleared

Minerals (Calcium)Cleared

CocoaCleared

MagnesiumCleared

ManganeseCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

5/11

claims fully supported

“Naturally Sweetened”misleading

The product contains 11.9 g of unrefined added sugars per serving (per label caveats). While no refined sugar is added, a substantial amount of added unrefined sweetener is present, making 'naturally sweetened' a framing that obscures real sugar load.

“Healthy Growth and Daily Nutrition”unverified

No clinical evidence for growth outcomes is available in any of the four data sources; the product does provide several key micronutrients but 'healthy growth' is an outcome claim that cannot be verified from label data alone.

“Calcium Supports Bone Health”true

Calcium is listed as an ingredient; nutrition data shows 176 mg per serving (27.08% RDA). Calcium's role in bone health is a well-established, EFSA/FDA-authorised health claim.

“Vit C Supports Immunity”unverified

Vitamin C content is null across all nutrition data fields. No vitamin C source appears in the ingredient list. The claim cannot be confirmed.

“Vit A Supports Eyesight”true

Vitamin A is confirmed at 390 mcg per serving (61.90% RDA per label). Vitamin A's role in maintaining normal vision is an EFSA-authorised health claim.

“DHA Supports Brain Development”false

DHA (docosahexaenoic acid) does not appear in the ingredient list, nutrition panel, or any extra information field. No omega-3 source capable of providing DHA is listed. This claim is contradicted by the absence of any DHA source.

“4 Protein Blend”true

Confirmed in extra information: 'proteinBlend: 4 Protein Blend (Soy, Pea, Mung, Pumpkin Seed)' — all four protein sources appear in the ingredient list.

“23 Essential Vitamins & Minerals”unverified

Only a small subset of vitamins and minerals (calcium, magnesium, manganese, vitamin A, vitamin D3) are present in the available data. A complete micronutrient panel listing 23 items is not provided in any of the four data sources and cannot be verified.

“6g Protein per serving”true

The nutrition label RDA data shows proteinRDA of 39.13%; for the 2–6 year age group (FSSAI RDA ~16 g/day) this corresponds to approximately 6.3 g per serving, consistent with the claim. The proteinG value of 6.0 aligns with a per-serving reading supported by all RDA percentage figures.

“No Added Refined Sugar”true

Extra information explicitly confirms addedSugarsRefined: 0 and label caveats state 'Added Sugars (Refined): 0g'. The claim is factually accurate, though unrefined added sugars are 11.9 g per serving.

“Nutraceutical”unverified

The product bears a 'Nutraceutical' badge per label data. Under FSSAI, nutraceuticals are regulated under the Food Safety and Standards (Health Supplements, Nutraceuticals, etc.) Regulations 2022; however, no FSSAI license number is provided to confirm regulatory registration in this category.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Strong calcium fortification: 27% RDA per serving
Vitamin D3 at 100% RDA per serving
Vitamin A at ~62% RDA per serving
Multi-source plant protein blend (soy, pea, mung, pumpkin seed)
Zero trans fat and zero refined added sugar
Vegetarian certified (FSSAI Green Dot)

Working against

Ultra-processed (NOVA 4): protein isolates and novel oligomalt
High unrefined added sugar: 11.9 g per serving (children's product)
Soy protein isoflavones raise hormonal-effect concerns in young children
Cocoa adds caffeine and theobromine — unsuitable for young infants
DHA brain-development claim unsupported by any listed ingredient
Oligomalt is a novel ingredient with no long-term paediatric safety data

Who should approach with care

Infants — Multiple ingredients — soy protein isolate, mung bean protein concentrate, oligomalt, cocoa, and chia seeds — are explicitly excluded from or not approved for infant use by EFSA, FSSAI, or WHO; the product label itself specifies 2+ years.

Children — High-dose soy isoflavones raise theoretical hormonal concerns during development, cocoa contributes cadmium and methylxanthines (caffeine/theobromine) at levels that may approach tolerable limits in children per JECFA 2022, and manganese is absorbed at higher rates per body weight in children with potential neurodevelopmental implications.

Thyroid Disease — Soy protein isoflavones may impair thyroid hormone synthesis and reduce absorption of levothyroxine and other thyroid replacement medications, requiring careful management in hypothyroid patients.

Kidney Disease — Soy, pea, and mung protein concentrates increase dietary protein load; calcium fortification may worsen hypercalcemia risk; pumpkin seed flour contributes phosphorus, potassium, and magnesium; and magnesium supplementation risks hypermagnesemia — all problematic in chronic kidney disease.

Pregnancy — Soy protein phytoestrogens, cocoa methylxanthines (caffeine/theobromine) crossing the placenta, oligomalt (no pregnancy trial data), and high supplemental manganese have each been flagged for caution during pregnancy by EFSA and/or clinical literature.

Lactation — Caffeine and theobromine from cocoa powder are secreted into breast milk and may cause irritability or sleep disturbances in nursing infants per EFSA guidance.

Liver Disease — Manganese is excreted primarily via bile; individuals with liver disease or cholestasis may accumulate manganese to neurotoxic levels even at normal dietary intakes.

Diabetes — Oligomalt, though slowly digestible, is a fully metabolisable carbohydrate that raises blood glucose and requires medical guidance for individuals with type 1 or type 2 diabetes.

Ibs — Oligomalt, pumpkin seed flour oligosaccharides, high-fibre chia seeds, and cocoa methylxanthines can each independently worsen bloating, cramping, or diarrhoea in individuals with irritable bowel syndrome.

Ibd — Oligomalt's tolerability study excluded IBD patients, leaving safety unevaluated, and the osmotic laxative potential of supplemental magnesium may aggravate active inflammatory bowel disease.

Nut Allergy — Pea protein cross-reacts with peanut allergens (IgE binding documented), mung bean allergens share 50–51% homology with peanut Ara h 1, and pumpkin seed has reported cross-reactivity with other seeds and tree nuts — individuals with legume or nut allergy should consult an allergist.

Migraine — Cocoa powder contains phenylethylamine and caffeine, both recognised dietary triggers for migraines in susceptible individuals.

Heart Disease — Caffeine and theobromine in cocoa powder can increase heart rate and blood pressure, and high supplemental calcium may modestly increase cardiovascular risk in certain populations per NIH ODS review.

The full analysis

Nutrimix is marketed to parents of toddlers and young children as a daily growth-support drink. Its standout positives are a meaningful multi-source protein blend, strong calcium and vitamin A/D fortification, and zero refined added sugar. However, the product contains 11.9 g of unrefined added sugars per serving — a figure that softens the 'naturally sweetened' positioning considerably for a children's drink — and protein isolates plus oligomalt (a novel ingredient) push it firmly into NOVA 4 ultra-processed territory. One DHA brain-development claim appears unsupported by any ingredient or nutrition data provided. The most useful thing a parent should know: the micronutrient fortification is real and significant, but the unrefined sugar load and ultra-processed formulation warrant scrutiny alongside the brand's marketing.

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Source

MANUAL

Analysis

Independently researched