⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Munch CRUNCHilicious Cereal is a heavily marketed children's breakfast cereal whose headline ingredient — whole wheat flour at 48.8% — and a genuine micronutrient fortification stack (iron, calcium, vitamin D, selenium, folic acid) give it a veneer of wholesomeness. However, the rawLabelData per-100g figures (which appear authoritative and consistent with a cereal product) reveal 21.4 g of added sugar and 22.3 g of total sugar per 100 g, alongside glucose syrup and nature-identical flavourings that firmly place this in NOVA Group 4; the nutrition figures supplied in the primary NUTRITION section (94 kcal, 1.5 g protein, 43 mg sodium per 100 g) appear to be per-30 g serving values entered against the wrong column — a likely OCR/intake error — so consumers and reviewers should rely on the rawLabelData values (376 kcal, 6.2 g protein, 146 mg sodium per 100 g) instead. The single most important thing a curious consumer should know is that despite the whole-grain branding, each 30 g bowl delivers roughly 6.4 g of added sugar — 13 % of an adolescent's daily added-sugar RDA — from a bowl that contributes only 4 % of daily energy, making it a sugar-dense, ultra-processed product that should be consumed sparingly, especially by children and people managing blood sugar.
