⌕ Zoom

Photo from the brand's official website

Little Joys

Multivitamin Gummies Natural Strawberry Flavour

Name: Multivitamin Gummies Natural Strawberry Flavour
Brand: Little Joys

Clean SafeShelf · review pending

NOVA 4no added sugarnatural colourfortified vitaminsvegetarianlow calorielactose-freepregnancy-safenut-freediabetic-safegluten-freeinfant-safeenjoy in moderation

Serving

3.4 g

Pack

—

Ingredients

Barcode

—

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Cleared · 3 ingredients shown

Cleared3 of 3 ingredients

SpinachCleared

AppleCleared

BeetrootE162Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

6/7

claims fully supported

“Zero added sugar”true

Nutrition panel confirms added sugars = 0 g and addedSugarsPercentRDA = 0; total sugar is 0.35 g/100 g from fruit base only.

“No Added Sugar”true

Consistent with the nutrition panel showing 0 g added sugar and no sugar-alias ingredients (glucose syrup, dextrose, etc.) in the ingredient list.

“0 Artificial Colour”true

The only colour used is Beetroot Red (E162), a natural pigment extracted from Beta vulgaris; no synthetic dyes are present in the ingredient list.

“13 Essential Vitamins & Minerals”misleading

The RDA table confirms 12 vitamins and minerals (Vitamins A, B3, B5, B6, B7, B9, B12, C, D3, E; plus Zinc and Iodine). Calcium is referenced in the key-benefit highlights ('Ca, G') but does not appear in the detailed per-serving RDA table, so the 13th entry cannot be fully confirmed from available data. Possible OCR omission.

“Natural Strawberry Flavour”true

The flavor field in product data records 'Natural Strawberry' and the product name includes this descriptor. No artificial flavour compounds are listed among ingredients.

“Contains no allergen”true

Allergen field explicitly states 'Contains no allergen'; ingredients (spinach, apple, beetroot) do not belong to the 14 recognised allergens. Consistent with available data.

“Nutraceutical”true

Product is classified as productType: 'supplement' and contains multiple concentrated vitamins, minerals, and functional ingredients (curcumin, DHA); this squarely meets the FSSAI definition of a nutraceutical under the Food Safety and Standards (Health Supplements, Nutraceuticals, etc.) Regulations, 2022.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Zero added sugar confirmed by nutrition panel
No artificial colours — uses natural beetroot red (E162)
100% RDA of Biotin, Folate, and B12 per serving
Broad micronutrient coverage across 12+ vitamins and minerals
Vegetarian certified (FSSAI green dot)
Very low calorie at ~0.43 kcal per gummy

Working against

NOVA 4 ultra-processed: colour additive and multiple vitamin isolates
RDA benchmarks set only for boys 13–15 (ICMR 2020) — not girls or 16–18
Vitamin A at 80% RDA per serving; cumulative intake risk if diet is already rich in retinol
Spinach and beetroot contribute dietary oxalates — relevant for kidney-disease patients
No FSSAI licence number disclosed on available label data
DHA (NuMega) and curcumin doses (5 mg each) are sub-therapeutic; efficacy at these levels is unestablished

Who should approach with care

Kidney Disease — Both spinach and beetroot contribute dietary oxalates; spinach alone can transiently raise urinary oxalate to levels seen in primary hyperoxalurias, significantly worsening nephrolithiasis risk and CKD progression.

Infants — Spinach's high oxalate load poses a metabolic risk for infants who have limited capacity to process and excrete oxalate safely; additionally this product is formulated and dosed for teenagers, not infants.

Ibd — Disrupted intestinal oxalate handling in IBD patients (spinach) and the potential gut irritation from insoluble apple fibre during active flares both elevate risk; consult a gastroenterologist before use.

Ibs — Apple is high in fructose and sorbitol (high-FODMAP), which can exacerbate bloating, cramping, and diarrhoea in individuals with IBS or fructose malabsorption.

Diabetes — Apple-derived ingredients in processed or concentrated form have a higher glycaemic impact than whole fruit; individuals managing blood glucose should factor this into their dietary tracking, though the absolute carbohydrate per serving (≈0.1 g) is very low.

Other — Individuals with birch-pollen sensitisation may experience oral allergy syndrome with apple; rare individuals hypersensitive to plant pigment preparations (E162, beetroot) may experience urticaria or angioedema and should consult a doctor.

The full analysis

Parents of teenagers pick these gummies for a convenient, palatable way to fill micronutrient gaps, and on paper the formulation is impressive — 100% RDA of Biotin, Folate, and B12 in two gummies, with Vitamin A, C, D3, E, B6, Zinc, and Iodine also meaningfully dosed. There is zero added sugar and no artificial colours, and the only sweetness (0.35 g/100 g) comes from the fruit base. The product is flagged NOVA 4 because beetroot extract is used as a food colourant (categorised as a colour additive) and the formula contains multiple isolated vitamin and mineral compounds not found in a home kitchen — all typical of ultra-processed supplement formats. Curious consumers should note this is a nutraceutical supplement, not a food substitute, and the RDA benchmarks are set for boys aged 13–15 (ICMR 2020), meaning real-world coverage may differ for girls or older teens.

Region

Source

MANUAL

Analysis

Independently researched