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Little Joys

Multivitamin Gummies for Mothers

Name: Multivitamin Gummies for Mothers
Brand: Little Joys

Use in moderation SafeShelf · review pending

NOVA 4no added sugarprebiotic fiberplant-based vitamin d3fortifiedvegetariannatural colourlactose-freepregnancy-safenut-freediabetic-safegluten-freeenjoy in moderation

Serving

4 g

Pack

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Ingredients

Barcode

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Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 3 ingredients shown

Caution3 of 19 ingredients

Natural Flavour (Strawberry)Caution

Vitamin A (Retinyl Palmitate)Caution

Binding Agent (Guar Gum)Caution

Cleared 16▾

Chicory Root Inulin (Prebiotic)Cleared

Gelling Agent (Pectin)Cleared

Acidity Regulator (Citric Acid)Cleared

Vitamin C (L-Ascorbic Acid)E300Cleared

Black Carrot ExtractE163(ii)Cleared

Vitamin E (D-alpha Tocopherol)E307Cleared

Vitamin B5 (Pantothenic Acid)Cleared

Zinc CitrateCleared

Vitamin B6 (Pyridoxine HCL)Cleared

Ferrous FumarateCleared

Vitamin B9 (Dietary Folate)Cleared

Vitamin B7 (D-Biotin)Cleared

Potassium IodideCleared

Vitamin D3 (Cholecalciferol-Vitashine™)E671Cleared

Vitamin B12 (Cyanocobalamin SD)Cleared

Maize StarchCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

8/8

claims fully supported

“No Added Sugar”true

EXTRA INFORMATION confirms addedSugar: 0.0g and the caveats field explicitly states 'added sugar is 0.00g'; naturally occurring sugars are 0.41g per 100g from fruit-derived ingredients.

“12 Essential Nutrients for Moms”true

The RDA table in EXTRA INFORMATION lists exactly 12 nutrient entries: Vitamin C, Vitamin A, Vitamin D3, Vitamin E, Vitamin B5, Vitamin B6, Vitamin B7, Vitamin B9, Vitamin B12, Zinc, Iron (ferrous fumarate), and Iodine (potassium iodide).

“Iron & B12 supports Energy”true

Both iron (as ferrous fumarate, 1 mg / 3.44% RDA) and Vitamin B12 (as cyanocobalamin, 2.2 mcg / 100% RDA) are present and have well-established roles in red blood cell synthesis and energy metabolism; this is a broadly accepted nutrient function claim.

“Vitamin C & D3 supports Immunity”true

Vitamin C (20 mg / 30.76% RDA) and Vitamin D3 (15 mcg / 100% RDA) are both present at verified doses; immune-support roles for both nutrients are recognized in EFSA health claim assessments.

“Biotin supports Hair & Skin Health”true

D-Biotin is present at 40 mcg (100% RDA per serving); biotin's role in maintaining normal skin and hair is a recognized EFSA-approved nutrient function claim at adequate intake levels.

“9 Vitamins”true

Counting from the RDA table: Vitamin C, Vitamin A, Vitamin D3, Vitamin E, Vitamin B5, Vitamin B6, Vitamin B7 (Biotin), Vitamin B9 (Folate), Vitamin B12 — exactly 9 vitamins confirmed.

“3 Minerals”true

The RDA table lists Zinc Citrate, Ferrous Fumarate (iron), and Potassium Iodide (iodine) — exactly 3 minerals confirmed.

“Strawberry Flavour”true

Natural Flavour (Strawberry) is listed as an ingredient; the product is described as strawberry-flavoured throughout the label data.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Zero added sugar confirmed by label and nutrition data
100% RDA Vitamin D3 from plant-based Vitashine™ cholecalciferol
100% RDA Vitamin B12 and B7 (biotin) per serving
Prebiotic chicory root inulin supports gut health
Natural colour (black carrot extract) — no synthetic dyes
Vegetarian-certified formulation

Working against

Ultra-processed (NOVA 4): contains emulsifiers and colour additives
Vitamin A as preformed retinyl palmitate — teratogenic risk at high cumulative doses in pregnancy
Iron dose is low (3.44% RDA) — unlikely to meaningfully address iron-deficiency anaemia
Guar gum safety in young children and infants flagged by EFSA 2024
Chicory root inulin can cause bloating and GI distress in IBS-prone individuals
No FSSAI licence number disclosed despite FSSAI certification claim on label

Who should approach with care

Pregnancy — Preformed Vitamin A (retinyl palmitate) carries teratogenic risk above 3,000 mcg/day per EFSA; cumulative intake from diet plus this supplement during pregnancy should be evaluated by a healthcare provider, and iron and iodine (potassium iodide) dosing also warrants professional guidance during pregnancy.

Lactation — High-dose potassium iodide raises specific safety concerns in lactating women per FDA guidance, and pharmacological pyridoxine (Vitamin B6) may suppress prolactin secretion and affect milk production, warranting a doctor's review even at the doses present here.

Thyroid Disease — Potassium iodide can trigger thyroid dysfunction (including thyrotoxic crisis or hypothyroidism) in individuals with Graves' disease, multinodular goiter, or autoimmune thyroiditis, as noted in FDA guidance on iodide intake in thyroid-compromised patients.

Kidney Disease — Multiple ingredients — Vitamin D3, Vitamin C, iron, potassium iodide, and zinc — all carry kidney-specific risks including hypercalcemia, oxalate accumulation, iodide retention, and reduced mineral clearance in individuals with renal impairment.

Liver Disease — Preformed Vitamin A (retinyl palmitate) is stored in hepatic stellate cells and can exacerbate hepatotoxicity in pre-existing liver conditions per EFSA 2024, and supplemental iron may worsen liver dysfunction at chronic elevated doses.

Ibs — Chicory root inulin (a high-FODMAP fructan), pectin, and guar gum are all highly fermentable by colonic bacteria and may trigger or worsen bloating, cramping, flatulence, and altered bowel habits in individuals with irritable bowel syndrome.

Ibd — High-dose inulin fermentation may exacerbate intestinal inflammation in active inflammatory bowel disease, and oral iron (ferrous fumarate) can cause direct mucosal irritation and worsen GI symptoms in IBD patients, as flagged by EFSA.

Epilepsy — Vitamin B6 (pyridoxine HCl) has clinically significant interactions with antiepileptic drugs including phenobarbital, phenytoin, and valproic acid, and high-dose folate supplementation may alter the pharmacokinetics of these same drugs, warranting medical supervision.

Elderly — Supplemental folic acid at doses approaching or exceeding 1 mg/day can mask haematological signs of Vitamin B12 deficiency, allowing neurological damage to progress undetected — a risk disproportionately relevant to older adults in whom B12 deficiency is substantially more prevalent.

Heart Disease — Excess Vitamin D3 can promote hypercalcemia and accelerate arterial calcification in at-risk individuals per EFSA, and high-dose alpha-tocopherol has been associated with increased hemorrhagic stroke risk in some clinical studies, though food-additive-level doses are unlikely to pose the same risk.

Diabetes — Very high supplemental doses of Vitamin C may interfere with the accuracy of capillary blood glucose monitoring devices per published literature, and refined maize starch in the gummy base carries a high glycaemic index that may be relevant for individuals monitoring carbohydrate intake.

G6pd Deficiency — High-dose ascorbic acid (Vitamin C) can trigger oxidative haemolysis in individuals with G6PD deficiency; while the per-serving dose here is modest (20 mg), patients with this condition should confirm supplemental vitamin C use with a physician.

The full analysis

This product targets mothers seeking a convenient daily multivitamin in gummy form. It covers a broad micronutrient profile — including 100% RDA of Vitamin D3, B7, and B12, plus meaningful contributions of folate, B6, Vitamin A, and Vitamin E — while honestly declaring zero added sugar (naturally occurring sugars at 0.41g per 100g only). The prebiotic fiber from chicory root inulin is a genuine functional positive, though it may cause GI discomfort in individuals with IBS or IBD. The most important caveat for curious consumers: Vitamin A (retinyl palmitate) is present at 400 mcg per serving, and while this is below the adult UL, cumulative intake from diet and other supplements during pregnancy warrants a conversation with a doctor before regular use.

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Analysis

Independently researched