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Typically purchased as a festive or gifting sweet and positioned as a 'no added sugar' guilt-free indulgence, this Motichoor Ladoo appeals to health-conscious consumers looking for traditional mithai with a lower glycaemic footprint. The reformulation with maltitol and prebiotic FOS is a genuine positive, and dietary fibre at 9.41 g/100 g is meaningfully high. However, the product contains two synthetic azo dyes — Sunset Yellow FCF (E110) and Carmoisine (E122) — both of which carry EU-mandated hyperactivity warnings for children and E122 is banned in several countries including the USA and Japan; silver leaf (E174) remains under active EFSA safety review with unresolved genotoxicity data gaps; and trans fat is present at 0.18 g/100 g despite the 'totally guilt-free' positioning. The single most useful thing a consumer should know is that the 'no added sugar' and 'prebiotic fibre' credentials are real, but the synthetic colour cocktail makes this product unsuitable for young children and far from the wholesome, guilt-free treat the label implies.
