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Marketed primarily at health-conscious parents seeking a 'junk-free' breakfast option for kids, this pancake mix scores genuine points for its millet-forward flour base, absence of maida, no artificial colours, and no preservatives. However, raw unrefined sugar is the second-largest ingredient by weight at 20%, delivering 8 g of added sugar per 100 g — 16% of an adult's daily added-sugar RDA in a single 40 g serving — and the presence of nature-identical flavouring substances (synthetically produced compounds) contradicts the brand's 'zero junk' positioning and pushes this product into NOVA 4 ultra-processed territory. The most useful thing a curious consumer should know: the millet base is genuinely wholesome, but the substantial sugar load and synthetic flavourings make this less of a clean-label kids' food than the branding implies.