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Slurrp Farm

Millet Pancake Mix Blueberry

Name: Millet Pancake Mix Blueberry
Brand: Slurrp Farm

Use in moderation On SafeShelf

NOVA 4no refined flourno artificial coloursno preservativeshigh added sugarmultigrain millet baselactose-freepregnancy-safenut-freegluten-freeenjoy in moderation

Serving

40 g

Pack

150 g

Ingredients

Barcode

8908006217892

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 2 ingredients shown

Caution2 of 7 ingredients

Raw unrefined sugarCaution

Nature identical flavouring substancesCaution

Cleared 5▾

Multigrain flour blend (jowar, oat, foxtail millet)Cleared

Banana fruit powderCleared

Blueberries and cranberries (dried)Cleared

Raising agents (baking soda, baking powder)Cleared

Iodised saltCleared

Why it’s on SafeShelf

Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

5/7

claims fully supported

“No Maida”true

Ingredient list confirms only multigrain flour blend (jowar, oat, foxtail millet); no refined wheat flour (maida) is present.

“No Refined Sugar”misleading

The sweetener used is 'raw unrefined sugar' (20% of product), which is cane sucrose in an unrefined form. It still contributes 8 g of added sugar per 100 g and behaves metabolically like sucrose. Technically not 'refined' white sugar, but the implied cleanliness overstates the benefit of what remains a high sugar load.

“Zero Junk Promise”misleading

The product contains nature-identical flavouring substances — synthetically produced compounds — which most consumers and food scientists would classify as 'processed additives' inconsistent with a zero-junk promise. The brand story itself says 'zero junk.'

“No Artificial Colours”true

No artificial colours appear anywhere in the ingredient list or additive declarations. Confirmed TRUE.

“No Preservatives”true

The rawLabelData explicitly states 'foodAdditives: None' and no preservative-class additives appear in the ingredient list.

“Jowar is a protein and fibre rich supergrain”true

Sorghum (jowar) is well-documented as a protein- and dietary-fibre-rich cereal grain; this is consistent with established nutritional science and FSSAI-recognised grain characterisation.

“Made by two mothers”true

The brand story on the label explicitly states 'We are two mothers who realised that there weren't enough tasty, healthy, and convenient kids' foods out there.' This is a founding narrative claim consistent with label copy.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Multigrain millet base: jowar, foxtail millet, and oat instead of refined flour
No maida or refined wheat flour
No artificial colours in ingredient list
No preservatives; label explicitly states no food additives
Zero trans fat declared
Provides 2.8 g dietary fibre per 100 g, contributing 11.2% RDA per serving

Working against

Contains nature-identical (synthetic) flavouring substances — undermines 'zero junk' claim
Raw unrefined sugar is 20% of product; 8 g added sugar per 100 g
Ultra-processed: NOVA 4 due to synthetic flavourings
Not certified gluten-free despite oat content and shared-facility wheat risk
Cranberries in product are likely sweetened dried form, adding to sugar load

Who should approach with care

Infants — Iodised salt must be avoided in infant foods due to immature renal function; additionally, sorghum tannins, foxtail millet antinutrients, and oat introduction timing all require medical guidance before feeding to infants.

Children — Raw unrefined sugar contributes to dental caries and unhealthy weight gain in children per WHO and EFSA guidance; nature-identical flavouring substances flag children as a high-exposure sensitive sub-population in EFSA's assessment framework.

Pregnancy — Iodised salt alone is often insufficient to meet elevated pregnancy iodine requirements (200–250 µg/day), and nature-identical flavouring substances are flagged by EFSA as a sensitive category for pregnant women due to potential developmental risks of individual compounds.

Lactation — Lactating women are co-listed by EFSA as a sensitive population for nature-identical flavouring exposure due to potential lipophilic compound transfer to breast milk, and iodine needs during lactation may not be adequately met through iodised salt alone.

Diabetes — Raw unrefined sucrose (20% of product) causes acute postprandial glucose and insulin spikes; ripe banana powder and sweetened dried cranberries further elevate the glycaemic load, making this product poorly suited for people with diabetes.

Gluten Intolerance — Oats contain avenin and are frequently cross-contaminated with wheat; sorghum also carries cross-contamination risk during shared milling, and the product is manufactured in a facility that processes wheat — no gluten-free certification is present.

Hypertension — Sodium bicarbonate (baking soda), baking powder, and iodised salt all contribute dietary sodium; individuals on sodium-restricted diets for hypertension should account for the combined 94.2 mg/100 g sodium load.

Kidney Disease — Multiple ingredients — foxtail millet (potassium and phosphorus), banana powder (high potassium), blueberries and cranberries (oxalates), baking soda, baking powder, and iodised salt (sodium and iodine) — collectively challenge impaired renal excretory capacity.

Heart Disease — High cane sugar intake is associated with elevated triglycerides and adverse cardiovascular risk (EFSA 2022); sodium from baking soda, baking powder, and iodised salt contributes to fluid retention and cardiac workload.

Thyroid Disease — Excess iodine from iodised salt can worsen autoimmune thyroid conditions; foxtail millet carries mild goitrogenic potential that may interfere with iodine uptake — individuals with thyroid disorders should seek medical guidance.

Ibs — Multiple IBS-relevant ingredients are present: sorghum resistant starch, oat beta-glucan (FODMAPs), banana powder (fermentable fibre), blueberry and cranberry fructose and sorbitol, and cane sugar osmotic load — collectively high FODMAP burden.

Gout — Sucrose (raw unrefined sugar, 20% of product) is metabolised via fructose pathways that generate uric acid, which can precipitate or worsen gout flares at high intake levels.

The full analysis

Marketed primarily at health-conscious parents seeking a 'junk-free' breakfast option for kids, this pancake mix scores genuine points for its millet-forward flour base, absence of maida, no artificial colours, and no preservatives. However, raw unrefined sugar is the second-largest ingredient by weight at 20%, delivering 8 g of added sugar per 100 g — 16% of an adult's daily added-sugar RDA in a single 40 g serving — and the presence of nature-identical flavouring substances (synthetically produced compounds) contradicts the brand's 'zero junk' positioning and pushes this product into NOVA 4 ultra-processed territory. The most useful thing a curious consumer should know: the millet base is genuinely wholesome, but the substantial sugar load and synthetic flavourings make this less of a clean-label kids' food than the branding implies.

FSSAI licence

10014011001614

Manufacturer

Functional & Innovative Foods Pvt. Ltd.

Region

Source

MANUAL

Analysis

Independently researched