⌕ ZoomPhoto from the brand's official website
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Marketed as a better-for-you kids' snack by a brand founded by two mothers, these cookies lead with multigrain credentials and no-maida messaging — and those claims hold up. The sugar load per serving is modest (2 g per 100 g as declared), sweetened with jaggery and raw sugar rather than refined white sugar, and trans fat is genuinely zero. However, the presence of nature-identical flavours, sunflower lecithin (E322), xanthan gum (E415), and rosemary extract firmly pushes this into NOVA 4 ultra-processed territory despite the wholesome branding. The most useful takeaway: these cookies are a less-bad choice among commercial biscuits but are still an ultra-processed snack — parents of children with lactose intolerance, milk protein allergy, or gluten sensitivity should avoid them, and the cocoa component adds a caution flag for very young children and infants.