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Jabsons

Mathri

Name: Mathri
Brand: Jabsons

Use in moderation SafeShelf · review pending

NOVA 4no artificial coloursno artificial sweetenersno added sugarcontains palm oilvegetarianlactose-freediabetic-safenut-freeenjoy in moderation

Serving

30 g

Pack

—

Ingredients

Barcode

8904067704920

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 4 ingredients shown

Caution4 of 9 ingredients

Refined Wheat Flour (Maida)Caution

Refined Palmolein OilCaution

Fenugreek Leaves (Methi)Caution

ChilliCaution

Cleared 5▾

Iodised SaltCleared

Carom Seed (Ajwain)Cleared

Black PepperCleared

TurmericE100Cleared

Acidity Regulator (Citric Acid)Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

1/3

claims fully supported

“Rajasthan's Famous Snack”unverified

Mathri is indeed a traditional North Indian / Rajasthani snack, but no sourcing, geographic indication, or third-party validation data is available in any of the four data sources to confirm this product's specific regional provenance or fame.

“Made of Wheat Flour & Fenugreek Leaves”true

Refined wheat flour (maida) is confirmed as the primary ingredient at 50%, and fenugreek leaves (methi) are present at 1% — both are clearly declared in the ingredient list.

“Rich in Traditions”unverified

This is a brand tagline with no nutritional, sourcing, or certification basis that can be evaluated from the available data; it is purely a marketing sentiment.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No artificial colours — turmeric used as natural colorant
No artificial sweeteners or added sugars
No artificial preservatives detected
Zero trans fat declared
ISO 22000:2018 certified manufacturer
FSSAI licensed; vegetarian certified

Working against

50% refined wheat flour (maida) — high glycemic index, low fibre
Fried in refined palmolein oil — EFSA-flagged GE and 3-MCPD contaminants
Moderate-high sodium: 390 mg per 100 g
Ultra-processed (NOVA 4) due to added acidity regulator E330
No fibre, saturated fat, or sugar data declared on label
May contain nuts — cross-contamination risk undeclared in detail

Who should approach with care

Gluten Intolerance — Refined wheat flour (50% of product) contains gluten proteins (gliadin and glutenin) which trigger an autoimmune intestinal response in celiac disease and cause symptoms in non-celiac gluten sensitivity.

Infants — The product contains chilli (highly irritating to infant GI tract), iodised salt (inappropriate for immature renal function), and refined palmolein oil (a primary dietary source of GE and 3-MCPD contaminants that EFSA flags as of highest relative concern in infants).

Pregnancy — Multiple ingredients — refined wheat flour (displaces folate/iron-rich wholegrains), refined palmolein (EFSA-flagged genotoxic GE contaminants), ajwain and fenugreek (documented abortifacient pharmacological activity at higher doses) — collectively warrant cautious and moderate consumption during pregnancy.

Lactation — Iodised salt may be insufficient to meet elevated iodine requirements during lactation, and fenugreek at higher intakes lacks robust clinical safety data for nursing infants; medical guidance on iodine supplementation is advised.

Diabetes — The dominant ingredient, refined wheat flour (maida, GI ~70–74), causes rapid postprandial blood glucose spikes that impair glycaemic control in individuals with type 2 diabetes.

Hypertension — Sodium from iodised salt contributes 390 mg per 100 g (117 mg per 30 g serving); habitual snacking on this product can meaningfully contribute to daily sodium load above WHO's 2 g/day target for hypertensive individuals.

Heart Disease — Refined palmolein's palmitic acid (saturated fat) may adversely alter lipoprotein profiles, high-GI refined flour elevates postprandial triglycerides, and the sodium load adds cardiovascular burden — multiple concurrent risk signals for people with existing heart disease.

Kidney Disease — Impaired renal function reduces the capacity to excrete excess sodium and iodine from iodised salt, and citric acid can alter urinary mineral excretion; medical supervision of intake is advised.

Thyroid Disease — Iodised salt can precipitate iodine-induced thyrotoxicosis or worsen autoimmune thyroid conditions such as Hashimoto's thyroiditis; individuals with pre-existing thyroid disorders should seek medical guidance on appropriate iodine intake.

Children — Refined wheat flour displaces nutrient-dense wholegrains and contributes high glycaemic load; chilli and palmolein (GE/3-MCPD exposure concern per EFSA for lower body-weight groups) add further caution for regular consumption in children.

Ibs — Refined wheat flour (fructan FODMAPs), chilli (capsaicin activates TRPV1 gut receptors), black pepper (piperine alters GI motility), and manufactured citric acid (case-series GI irritation signal) may collectively exacerbate IBS symptoms.

Ibd — Chilli and black pepper can worsen mucosal inflammation, manufactured citric acid may elicit inflammatory cascades via Aspergillus niger residues, and the low-fibre refined flour base is poorly tolerated during active IBD flares.

Nut Allergy — Fenugreek belongs to the Fabaceae (legume) family and cross-reactive IgE-mediated allergic responses have been reported in individuals with peanut, chickpea, or other legume hypersensitivity; the 'may contain nuts' advisory on pack adds a further cross-contamination risk.

Phenylketonuria — Refined wheat flour contributes phenylalanine (~10–12 g protein per 100 g flour); individuals with phenylketonuria must account for total phenylalanine intake across all protein-containing foods including wheat-based snacks.

Liver Disease — While culinary turmeric is generally safe, high-dose curcumin combined with piperine (black pepper) increases bioavailability and has been linked to cases of acute cholestatic hepatitis; individuals with pre-existing liver disease should limit regular intake of products containing both.

The full analysis

Jabsons Mathri is a mass-market take on a well-loved Rajasthani tea-time snack, bought primarily by snack lovers seeking a familiar, spiced cracker. Its ingredient list is short and recognisable — 50% refined wheat flour (maida), palmolein oil, and a classic blend of whole spices — and it carries no artificial colours, sweeteners, or flavour enhancers. That said, it is still ultra-processed by NOVA criteria because of the added acidity regulator (citric acid / E330), and the fat base is refined palmolein, which carries EFSA-flagged process contaminants (GE and 3-MCPD). The most useful thing a consumer should know is that while this product avoids synthetic additives and added sugars, its high-GI refined flour base, significant sodium load (390 mg/100 g), and palmolein oil warrant moderation — especially for people managing blood sugar, blood pressure, or heart health.

FSSAI licence

10011292100029

Manufacturer

Heritage Namkeens Pvt. Ltd.

Region

Source

MANUAL

Analysis

Independently researched